42 videos
Elevating your Smoking Experience with Ben Herbstman from Jiraffe Joint
This video is intended for educational and informational purposes only. It does not promote or encourage the use of any controlled substances. Viewer discretion is advised, and all content is presented within a legal and business context. In this episode of Grow World, we sit down with Ben, founder of Jiraffe Joint, to explore how innovation, sustainability, and product design are reshaping the pre-roll experience. From identifying major gaps in the market to engineering a completely new type of filter, Ben walks us through his journey—from concept to patent. We dive into the science behind filtration, why traditional materials may reduce the intended experience, and how his plant-based, biodegradable solution aims to improve both performance and environmental impact. We also explore: - The problem with conventional filters - How new materials can enhance flavor and smoothness - Building a global supply chain from scratch - Designing accessible tools for first-time users - The role of sustainability in modern product development - Opportunities for brands to differentiate and increase customer retention If you're a product developer, brand owner, or simply curious about innovation in this space, this episode delivers valuable insights into the future of pre-roll technology and user experience. 00:00 Intro & Meet Ben from Giraffe Joint 00:38 Founder Background & How It Started 01:14 Identifying Market Gaps 01:30 The Problem With Traditional Filters 02:24 Designing a New Filter Solution 03:17 Why Absorbent Filters Reduce Experience 04:22 Plant-Based Filter Technology Explained 05:09 Building Custom Machines & Supply Chain 05:23 Patent & What Makes It Unique 05:41 Why This Matters for Brands & Manufacturers 06:18 Real Experience Comparison 07:05 Compatibility With Existing Equipment 07:24 Customer Feedback & Product Adoption 08:48 Sustainability & Environmental Impact 10:06 Eco-Friendly Packaging & Materials 11:30 Branding Strategy & Consumer Appeal 12:44 Increasing Product Value & Margins 14:13 Product Line & Rolling Innovation 15:34 Accessibility & First-Time Users 16:23 Future Product Development 17:50 Ideal Customers & Market Strategy 18:42 Industry Partnerships & Growth 20:14 Industry Challenges & Collaboration 21:02 Closing Thoughts & Where to Find Them
Next-Gen Nutrients: Inside Advanced’s 7th–8th Gen Evolution with Jacob Gibbs & John Keating
This video is intended strictly for educational, scientific, and agricultural discussion related to plant genetics, crop science, and controlled-environment agriculture. The conversation focuses on research, cultivation techniques, and industry innovation. This content does not promote or encourage illegal activity. On the final day of a major industry conference, we sat down with experts from Advanced Nutrients to explore the future of crop science, plant genetics, and next-generation nutrient technologies. In this episode, we dive deep into the science shaping modern agriculture, including runoff data analysis, high-performance growing media, nutrient development across multiple generations, and cutting-edge genetic research that could redefine how crops are produced in the future. We also discuss the emergence of triploid plant technology, the shift toward seed-based propagation, and how genomic research could transform cultivation over the next decade. Topics covered in this episode include: - Runoff intelligence and trend analysis for crop management - The role of coco and rockwool in modern cultivation systems - How nutrient technologies evolve across generations - The science behind triploid plant genetics - Future predictions for crop production through 2035 - Why seeds may replace cloning in large-scale agriculture - The role of gene editing and genomic research in plant science This conversation offers a rare behind-the-scenes look at how research teams approach plant biology, product development, and large-scale cultivation strategies. If you're interested in advanced agriculture, controlled environment farming, genetics, and the future of plant science, this episode provides valuable insights from leaders working on the cutting edge of the industry. 00:00 Conference Wrap-Up & Guest Introductions 00:42 Roles at Advanced Nutrients 01:55 Runoff Intelligence & Crop Data Analysis 03:27 Media Trends: Coco vs Rockwool 04:20 Manual Crop Monitoring Without Sensors 06:05 The Evolution of Nutrient Generations 07:16 Inside the R&D Process for New Products 09:02 Transitioning Product Lines for Growers 09:43 Expanding Manufacturing to Global Markets 10:23 Genetics Research and Industry Trends 11:07 Understanding Polyploid & Triploid Plants 12:53 How Triploid Genetics Improve Yield 14:13 Where Growers Can Access New Genetics 15:16 Field Performance and Production Consistency 16:53 Predictions for the Industry by 2035 18:08 Gene Editing vs GMO Explained 19:28 The Future of Plant-Derived Compounds 21:07 Future Yield Potential 21:24 Patented Genetics & Crop Protection 23:35 Genetic Engineering Possibilities 24:39 Can Anyone Own a Plant Variety?
South American Markets
Grow World
This video is intended for educational and documentary purposes only. The discussion focuses on global agriculture markets, international regulations, cultivation technology, and industry development. Nothing in this video promotes or encourages illegal activity. Viewers should always follow the laws and regulations applicable in their country or region. In this episode of Grow World, industry veterans Fernando Garcia and JJ Crossan join the panel to discuss the rapidly evolving international cultivation markets, with a special focus on Argentina, Brazil, and Colombia. With decades of combined experience building facilities, consulting on large-scale projects, and working with leading nutrient brands, the conversation dives deep into the realities of global agriculture markets — from regulatory frameworks to production techniques and supply chain challenges. The panel shares firsthand insights from international trade shows, facility visits, and meetings with growers across South America. From emerging association-style models in Argentina to greenhouse production in Brazil and export-driven operations in Colombia, the discussion reveals how these regions are developing their own approaches to large-scale cultivation. The episode also explores: - Why global markets are developing at different speeds - The importance of international certifications and compliance standards - The role of genetics, equipment, and cultivation education - Export opportunities emerging across South America - How platforms like Grow World are helping growers access equipment, technology, and global partnerships As international markets continue to evolve, collaboration, knowledge sharing, and supply chain innovation are becoming critical to the future of the industry. If you're interested in global agriculture markets, cultivation technology, and international trade, this episode provides valuable insight into where the industry is heading next. 00:00 Introduction 00:16 Meet the Panel: Fernando Garcia & JJ Crossen 01:19 Overview of International Markets 01:35 Argentina Expo & Market Insights 02:23 Association Model Explained 03:09 Export Advantages in South America 03:40 Global Certifications & Trade Challenges 04:07 Genetics & Technology in Emerging Markets 04:20 Cross-Border Trade in South America 05:14 Global Branding & Export Potential 06:06 Brazil Market Overview 06:33 Production Challenges in New Markets 07:14 Technology Access & Equipment Barriers 07:31 Grow World Platform Explained 08:13 Future of Global Brokerage & Trade 09:19 Why International Markets Matter 10:06 Genetics & Equipment Challenges in Brazil 10:39 Import Taxes & Logistics Issues 10:56 Manufacturing Expansion in Brazil 12:15 Cultivation Styles Around the World 12:59 Why Some Methods Don’t Scale Commercially 14:19 Greenhouse & Outdoor Cultivation in Brazil 15:08 Colombia Production Facilities 15:41 Domestic Market Developments 16:28 South America Export Leaders 17:02 Meeting International Quality Standards 18:19 Competition in European Markets 19:04 Argentina Market Opportunities 20:10 Store Model vs Association Model 21:13 Genetics & Product Quality in Argentina 21:45 Audience Q&A 23:03 Closing Remarks
Linked in the Lab: TSRgrow x CMS Cap with Advanced Nutrients
Grow World
This video is presented for educational and informational purposes only. It does not promote, sell, or encourage the use of any regulated or restricted products. All discussions focus on general cultivation technology, operational strategy, and business systems. In this episode, filmed live at MjBizCon 2025, industry leaders TSRgrow, CMS Cap and Advanced Nutrients break down what it really takes to build consistent, scalable, and profitable grow operations in today’s challenging markets. We explore how long-term partnerships, data-driven recipes, centralized lighting systems, and standardized operational playbooks are replacing guesswork — and why operators who fail to modernize are being left behind. You’ll hear real-world insights on: - Designing state-of-the-art grow facilities - Increasing yield without increasing fixed costs - Using lighting and nutrition as programmable inputs - Building repeatable recipes across multiple locations - Why ecosystems beat one-off products - How content, branding, and operations now work together - What the next 5 years will demand from growers This conversation is about systems over shortcuts, collaboration over isolation, and execution over hype. 00:00 Day Two Energy & Industry Evolution 01:12 How the Partnership Started 02:36 Support, Growth & Long-Term Collaboration 03:39 Why This Is More Than Just Products 04:41 Content, Transparency & Brand Building 05:59 Macro Results & Visual Proof 07:18 Ingredients, Inputs & Performance 08:38 Yield Increases with Under-Canopy Lighting 09:53 Centralized, Driverless Lighting Explained 11:21 Consistency Across Multiple Facilities 12:42 Adoption & Accessibility of the System 13:47 Building Teams Without Ego 14:59 Strain Development with End Results in Mind 17:19 Recipe-Driven Growing & Plug-and-Play Systems 18:50 Future of the Partnership 20:09 Product Evolution & R&D Focus 22:04 Genetic Innovation & Yield Performance 23:51 Ecosystems vs Single Products 25:18 Monitoring, Data & Automation 26:30 Market Outlook: The Next 5 Years 28:32 Branding, Marketing & Survival 29:23 Advice for New & Existing Operators 31:38 Global Expansion & Emerging Markets 32:19 Final Advice for Growers 33:19 Closing Remarks & Where to Learn More
Michigan's Cultivation Culture
Grow World
This video is presented for educational and documentary purposes only. It discusses business strategy, community development, and event production within regulated industries. No products or services are promoted or sold. What does it take to build sustainable, community-driven events in one of the most competitive regional markets in the country? Recorded live at MJBizCon 2025, this conversation dives deep into Michigan’s event culture, operator mindset, and why collaboration—not cutthroat competition—is becoming the key to long-term survival. Matt shares how Michigan-based events prioritize experience over hype, why attendee satisfaction fuels sponsor loyalty, and how innovation at the local level can hold back large corporate consolidation. From quarterly signature events to future live-streamed activations, this episode reveals how grassroots leadership scales without losing authenticity. You’ll also hear: - Why collaboration “at the top” matters more than competition at the bottom - How event design directly impacts sustainability - What defines the Michigan operator mindset - How local culture shapes national influence - Why experience, hospitality, and innovation are non-negotiable This episode is a must-watch for event producers, brand builders, operators, and anyone interested in how regional communities build resilience through collaboration. 00:00 Introduction & Live Event Context 00:34 Can Large-Scale Events Work in Michigan? 01:45 Why Community-First Events Still Matter 02:29 Designing Events for Experience, Not Competition 03:18 How Innovation Keeps Attendees Coming Back 04:11 Understanding Michigan’s Cultural Identity 05:17 Collaboration as a Survival Strategy 06:10 Cross-Brand Collaboration Explained 07:16 Michigan Event Calendar & What’s Coming in 2026 08:22 Charity, Purpose & Responsible Growth 09:16 Expanding Beyond State Borders 10:09 Why Live Streaming Is the Next Frontier 10:56 The DNA of a Michigan Operator 12:57 From Legacy Practices to Licensed Operations 14:04 Asking “Why” in Every Process 15:16 Innovation, Influence & Market Evolution 16:30 International Attention & Market Momentum 17:29 Why Events Matter More Than Ever 18:28 Hospitality as a Competitive Advantage 19:43 What’s Next: Innovation, Growth & Experience 20:21 Closing Thoughts
Under Canopy ROl Panel with JumpLights, Iluminar, Scynce and TSRgrow
Grow World
This video is intended strictly for educational and informational purposes only. The discussion focuses on lighting technology, environmental controls, and facility design within regulated agricultural markets. Nothing in this video promotes or encourages illegal activity. Is under canopy lighting actually delivering the ROI people claim? In this live panel recorded at MJBizCon, industry leaders JumpLights, Illuminar Lighting, Scynce LED & TSRgrow, break down the real numbers behind supplemental lighting including yield increases, labor savings, facility design considerations, and engineering challenges. The discussion covers: - Reported 15–30% yield increases - Faster ROI timelines (often 1–2 harvest cycles) - Turning lower canopy material into higher-value product - Under canopy vs side lighting - Spectrum tuning & deployment strategy - Engineering challenges (waterproofing, voltage safety, driverless systems) - Microclimate impact & airflow - When to introduce supplemental lighting during flower - What’s next: AI, sensor-driven recipes & centralized power systems If you're scaling a commercial facility, retrofitting HPS rooms, or evaluating supplemental lighting strategies, this panel breaks down the technical and financial realities behind the hype. 00:00 Introduction to the ROI Panel 00:42 Does Under Canopy Actually Deliver ROI? 01:31 15–30% Yield Increase Explained 02:21 Facility Design & Environmental Requirements 03:19 Labor Reduction & Operational Savings 03:53 Upgrading Lower Canopy Quality 06:01 Myth Busting: Is Light From Below Usable? 08:09 Under Canopy vs Inter/Side Lighting 10:24 Microclimate, Airflow & Environmental Impact 12:51 Engineering Challenges (Waterproofing, Voltage, Deployment Height) 16:26 The Future: Spectrum Tuning, AI & Integrated Recipes 19:05 When to Turn On Under Canopy Lighting 21:32 Scaling Advice for Commercial Operators 24:20 Adding Under Canopy to HPS Rooms 26:46 Side Lighting vs Under Canopy Debate 30:12 Panelist Introductions & Final Thoughts
Placement & Best Practices of Pest Monitoring
Grow World
This video is intended strictly for educational and informational purposes focused on legal commercial agriculture, facility sanitation, and integrated pest monitoring practices. This content does not promote or encourage illegal activity of any kind. In this episode, we sit down with Alex from Catchmaster and Alex Viegas from Miami Mango to break down real-world best practices for plant monitoring inside high-performance indoor cultivation facilities. From clone trays to canopy level, we explore the 3-Zone Monitoring System — a layered strategy designed to detect pest pressure early, reduce spread between rooms, and improve sanitation efficiency. Topics covered include: - Proper placement of monitoring cards at the media level - Why “mass monitoring” outperforms random placement - How hallway UV glue board systems reduce cross-room migration - Why material choice (plastic vs. cardboard) matters - Labor efficiency innovations that lower operational costs - Clone-stage monitoring strategies to stop issues before transplant - New product R&D including crawl cards and inner-canopy light traps We also dive into how Sacramento’s competitive cultivation scene continues to drive innovation, and how collaboration between operators and manufacturers improves real-world solutions. If you're running an indoor cultivation facility and want to tighten up sanitation protocols while improving monitoring accuracy, this episode is packed with practical strategies you can implement immediately. 00:00 Introduction: Two Alexes, One Deep Dive 00:49 Background: 30 Years of Cultivation Experience 01:23 From Grower to Monitoring Specialist 02:12 The Clean Facility Standard 02:26 How the Partnership Started 03:01 Why Monitoring Cards Belong at the Media Level 04:00 Mass Monitoring vs. Random Placement 05:04 Product Improvements That Reduce Labor 06:06 Why Plastic Cards Outperform Cardboard 07:22 Vendor Feedback & Innovation Cycles 08:00 Why Most Growers Misuse Monitoring Cards 08:50 The 3-Zone Monitoring Strategy Explained 09:44 Pest Identification Posters for Staff Training 10:40 Dual-Purpose Plant Labels for Clone Stage 12:13 Hallway UV Glue Board Systems (Vector Lights) 14:33 Placement & Height Best Practices 16:43 Why Zappers Are Unsanitary 17:36 Sacramento’s Innovation Culture 18:38 New Products: Crawl Cards 19:28 Inner-Canopy Monitoring Concepts (2026 Preview) 21:01 Labor Efficiency & Racking Integration 22:32 Color & Attractant R&D 22:47 Trade Show Industry Trends 24:42 Free Samples & Pest ID Resources 25:33 Closing Thoughts
Drivers are Dead, Grow like it's 2026!
Grow World
This video is intended strictly for educational and informational purposes focused on lighting technology, facility design, energy efficiency, and controlled-environment agriculture. No regulated products are shown, sold, or promoted. At MJBiz 2025, a bold claim sparked one of the most technical conversations of the event: “Drivers are dead. Grow like it's 2026” In this episode, Mikhail from TSRgrow, Cory Desloge, Director of Cultivation, Harbor House Collective and Zachary Taylor, Director of Cultivation, Bountiful Farms, break down why centralized, remote-powered lighting systems are replacing traditional fixture-mounted drivers — and what that means for: - Equipment failure rates - Heat management - Workflow & safety - Energy efficiency - Data collection - Repeatable “lighting recipes” - Yield consistency - Financial modeling (grams per watt, cost per square foot) Operators from large-scale indoor facilities share real-world results after transitioning from legacy systems to centralized power and software-controlled lighting. The discussion dives deep into: - Why drivers fail most often - Removing heat from the grow space - Zone-specific dimming by cultivar - Lighting as a crop-steering tool - Integrating lighting with building management systems - How data helps CFOs make production decisions - Under-canopy and side-lighting trends - Designing future-proof facilities This episode isn’t about hype — it’s about systems thinking. When lighting, HVAC, energy, and data platforms work together, facilities become more efficient, safer, and more predictable. If you operate an indoor cultivation or controlled-environment farm, this conversation highlights where commercial lighting is heading next. 00:00 Intro — MJBiz Day 2 & “Drivers Are Dead” 00:34 Meet the Panel (Lighting Manufacturer + Facility Operators) 01:06 Why Fixture Drivers Fail 01:35 Centralized Power Explained 03:07 What Makes This Lighting Different 05:10 Problems Operators Needed to Solve 05:57 Energy Rebates & Full Facility Retrofits 07:26 The Power of Lighting Software & “Grow Recipes” 08:42 Watt-Per-Square-Foot Limitations 10:04 Zone-Specific Lighting by Cultivar 11:04 Spectrum Strategies & Far-Red Use 12:20 Under-Canopy Lighting Results 13:34 Yield Increases from Lower-Canopy Lighting 14:30 Side Lighting & Multi-Channel Control 16:46 Customer Support & Remote Monitoring 19:59 Global Support & System Integration 20:16 Consistency Through Lighting Recipes 21:38 Using Data to Talk to the CFO 23:22 Margins, Pricing & Production Decisions 24:07 Removing Drivers: Safety & Maintenance 25:06 Heat Reduction & Vertical Growing 26:09 Integration with Building Management Systems 27:31 Designing the Dream Facility 28:56 Why Systems Thinking Matters 29:54 Wrap Up — The Future of Facility Lighting
Under-Canopy Lighting ROI: Does It Really Add More Yield?
Grow World
This video is intended strictly for educational and informational purposes only. The discussion focuses on lighting technology, environmental controls, and facility design within regulated agricultural markets. Nothing in this video promotes or encourages illegal activity. Is under canopy lighting actually delivering the ROI people claim? In this live panel recorded at MJBizCon, industry leaders JumpLights, Illuminar Lighting, Scynce LED & TSRgrow, break down the real numbers behind supplemental lighting including yield increases, labor savings, facility design considerations, and engineering challenges. The discussion covers: - Reported 15–30% yield increases - Faster ROI timelines (often 1–2 harvest cycles) - Turning lower canopy material into higher-value product - Under canopy vs side lighting - Spectrum tuning & deployment strategy - Engineering challenges (waterproofing, voltage safety, driverless systems) - Microclimate impact & airflow - When to introduce supplemental lighting during flower - What’s next: AI, sensor-driven recipes & centralized power systems If you're scaling a commercial facility, retrofitting HPS rooms, or evaluating supplemental lighting strategies, this panel breaks down the technical and financial realities behind the hype. 📌 Connect with Grow World for more expert panels and commercial cultivation insights. 00:00 Introduction to the ROI Panel 00:42 Does Under Canopy Actually Deliver ROI? 01:31 15–30% Yield Increase Explained 02:21 Facility Design & Environmental Requirements 03:19 Labor Reduction & Operational Savings 03:53 Upgrading Lower Canopy Quality 06:01 Myth Busting: Is Light From Below Usable? 08:09 Under Canopy vs Inter/Side Lighting 10:24 Microclimate, Airflow & Environmental Impact 12:51 Engineering Challenges (Waterproofing, Voltage, Deployment Height) 16:26 The Future: Spectrum Tuning, AI & Integrated Recipes 19:05 When to Turn On Under Canopy Lighting 21:32 Scaling Advice for Commercial Operators 24:20 Adding Under Canopy to HPS Rooms 26:46 Side Lighting vs Under Canopy Debate 30:12 Panelist Introductions & Final Thoughts
Far-Red vs UV Light: Plant Growth Myths Busted
Grow World
This video is intended for scientific and educational discussion about plant photobiology, controlled-environment agriculture, and lighting technology. It does not promote or instruct on the cultivation of any regulated crops and focuses strictly on plant science principles applicable to a wide range of species. At MJBizCon, we sat down with a university photobiology researcher and a commercial lighting manufacturer to break down one of the most debated topics in controlled-environment growing: Far-Red vs UV light. What’s real science, what’s marketing noise, and why timing matters more than picking sides? In this conversation, we cover: How plants actually respond to far-red radiation - Why UV light acts as a controlled stress signal - The difference between growth steering and quality finishing - Why “one perfect spectrum” doesn’t exist - How light needs change across plant life stages - Why green light isn’t useless (and why it’s misunderstood) - What happens when intensity and spectrum are mismatched - How researchers and manufacturers collaborate to build better lighting systems - Why greenhouse lighting is different from indoor lighting - The future of multi-channel spectrum control This episode connects lab research, real production experience, and lighting engineering — giving growers a framework to think in light categories and plant responses, not hype claims. If you work with high-value crops in indoor or greenhouse systems, this is a masterclass in understanding how spectrum becomes a steering tool. 00:15 Segment Introduction at MJBizCon 00:30 Meet the Plant Scientist & Lighting Manufacturer 01:15 From Commercial LEDs to Agricultural Systems 02:32 Owning Manufacturing & Why Quality Control Matters 03:29 Early Industry Problems: Failure Rates & Inconsistent Performance 04:11 How the Research Partnership Started 05:37 Current University Light Spectrum Research 05:54 What Far-Red Does to Cell Expansion 06:23 Growth vs Nutritional/Quality Compounds 07:05 Why Finishing Spectrum Matters 08:03 Why There Is No “Perfect Spectrum” 09:16 Light Intensity Limits Indoors vs Outdoors 10:06 The Industry Debate: UV vs Far-Red 10:45 How Plants Detect UV Radiation 11:13 Far-Red and the Shade Avoidance Response 11:54 The Big Question: What About Green Light? 12:38 Why White LEDs Already Contain Green 13:23 Why Green Diodes Are Inefficient to Manufacture 14:23 Does Far-Red Increase Color Compounds? 15:14 New Spectral Crop Steering Framework (5 Categories) 16:29 Why Growers Need Lighting Experts 17:27 Practical vs Academic Knowledge Gap 18:20 When Too Much Far-Red Causes Problems 19:35 How Should “Red Percentage” Really Be Measured? 20:05 Measuring What the Plant Actually Absorbs 21:03 Using UV at Different Growth Phases 21:18 Know Your Production Target 21:52 Audience Q: UV Stress Responses 22:09 Thicker Cuticles & Protective Responses 23:50 Audience Q: Lighting for Tissue Culture 25:13 How Close Are We to Standardized Light Schedules? 26:34 Research Limits: Time, Funding, Replication 29:21 What Makes a Lighting Team Effective 31:57 Custom Research Fixtures for Universities 32:45 Why Greenhouse Spectrum Is a Different Challenge 34:22 Open-Source Controls & No Subscription Model 35:02 Closing Thoughts & Wrap-Up
Commercial Growing Masterclass: Data, Lighting & Operational Efficiency
Grow World
This video is intended for educational and informational purposes only. It discusses general agricultural and facility management principles, lighting strategies, environmental control concepts, and workflow optimization. No regulated activities are encouraged or promoted. In this in-depth panel discussion, we sit down with the ACT team Shane Callanan, Jacob Gibbs, Clovis McCary, JJ Crossan from Advanced Nutrients to break down what’s actually working inside modern commercial grow facilities in 2026. From plant spacing and canopy development to lighting strategies, climate balance, irrigation planning, and data-driven decision making, this conversation goes far beyond theory. These are real-world insights from professionals actively working inside large-scale facilities across the country. You’ll hear practical strategies for: - Reducing plant count while increasing overall output - Improving airflow, VPD, and climate efficiency - Balancing lighting, irrigation, and environmental controls - Using data and automation without overcomplicating operations - Avoiding common mistakes that cost time, money, and quality - Planning workflows to reduce labor and increase consistency Whether you manage a large indoor facility, are scaling operations, or want to understand where commercial growing is headed next, this episode delivers actionable insights you can apply immediately. 00:00 Introduction & Panel Overview 01:20 ACT Team Backgrounds & Facility Support Roles 04:15 Plant Count vs Canopy Development 05:55 Reduced Plant Density & Airflow Benefits 07:10 Climate, Lighting & Transpiration Balance 08:40 Media & Runoff Management Best Practices 09:40 Planning, Scheduling & Facility Organization 11:55 Data Logging & Environmental Monitoring Tools 13:50 Automation, Software & Decision Support 15:45 Precision Dosing & Consistency at Scale 17:40 Shelf Stability, Inputs & Long-Term Quality 19:15 DLI Steering & Lighting Strategy Evolution 21:35 Spectrum Use & Controlled Stress Techniques 23:40 Increasing ROI While Managing Costs 25:35 Most Common Facility Mistakes (Rapid Fire) 29:00 Reducing Labor & Touch Points 31:00 Final Thoughts & Industry Outlook
2026 Under-Canopy Lighting Buyers Guide
Grow World
This video is provided for educational and informational purposes only. It discusses lighting technology, facility design, and energy efficiency for legal commercial horticulture operations. No advice is given for illegal activity. Fresh from MJBizCon 2025 in Las Vegas, this episode of Grow World presents a comprehensive 2026 Under-Canopy Lighting Buyers Guide built for commercial operators, engineers, and facility decision-makers. In this deep-dive, Nick sits down with leading lighting manufacturers like Grow Pros, Sunscape, Sanlight, TSRgrow, ThinkGrow ScynceLed, Iluminar and Jumplights, to break down what truly separates modern under-canopy solutions from spectrum control and optical design to modularity, waterproofing, energy efficiency, and ROI. Rather than marketing hype, this episode focuses on: - What actually improves lower-canopy performance - How optics and light angles affect penetration - Why modular wattage and daisy-chaining matter at scale - Real-world trial results, not spec sheets - Pricing realities, rebates, and service considerations - What’s coming next in 2026 across lighting, controls, and environmental integration You’ll also hear candid conversations about: - Facility constraints like heat, power, and microclimates - How to evaluate under-canopy lighting for your specific setup - Why trials and side-by-side testing are becoming non-negotiable - The growing role of data, sensors, and system integration Whether you’re designing a new facility, upgrading an existing operation, or evaluating under-canopy lighting for the first time, this episode provides a practical, experience-driven framework to help you make smarter capital decisions. 00:00 Introduction & MJBizCon 2025 Overview 00:15 What This 2026 Under-Canopy Buyer Guide Covers 00:48 What Makes Under-Canopy Lights Different Today 01:17 Manufacturing, Supply Chain & Build Quality 02:01 Wattage, Daisy-Chaining & Installation Efficiency 03:14 Form Factor, Durability & Sustainability 03:47 Spectrum Philosophy & Industry Debate 04:02 Optics, Angles & Middle-Canopy Penetration 04:56 Modularity, Customization & Facility Constraints 05:50 Why Being “Last to Market” Matters 06:07 Multi-Channel Spectrum & Remote Drivers 06:39 Side-Lighting & Natural Light Delivery 07:09 Expanding Into Global Markets 07:36 Portfolio Gaps & New Product Categories 08:03 Adjustable Stands, Controls & Future Updates 09:03 System Integration & Environmental Controls 09:31 Waterproofing, Washdown & Longevity 10:25 Delivering Light Without Oversaturation 10:56 Energy Reduction & Smart Dimming 11:09 Pricing, Vertical Integration & Value 12:14 Cost vs Performance Tradeoffs 13:01 Modular Drivers & Scalable Pricing Models 13:59 Optics, Materials & ROI Reality 14:54 Proving Performance Through Trials 15:06 Rebates, Efficiency & Market Competition 15:53 Service, Support & Downtime Reduction 16:19 Advice for Commercial Buyers 17:09 Yield Data, Trial Results & Adoption Curve 17:57 Safety, IP Ratings & Build Standards 18:15 Why Optics Drive ROI 18:58 Facility Checklists & Decision Frameworks 19:49 Driver-Free Designs & Reliability 20:15 Trial Results & Platform Support 21:26 Why Trials Matter in Tight Markets 22:06 Yield vs Quality Metrics 22:59 Side-by-Side Testing Philosophy 24:01 Cooling, HVAC & Energy Synergy 25:20 Control Systems & Signal Architecture 26:13 Yield Increases & Operational Adjustments 27:15 Why Under-Canopy Lighting Is Becoming Essential 27:49 New Models & Spectrum Simplification 28:51 Waterproofing, High-Voltage & Greenhouse Use 29:41 New Product Categories for 2026 30:12 HVAC, Airflow & Microclimate Solutions 31:34 Removing Drivers to Improve Uptime 32:33 Sensors, Data & the Future of Growing 33:46 Long-Term Performance & Customer Retention 34:08 Closing Thoughts & What’s Next
Operational Cost Clarity with BatchNav
Grow World
This video is intended solely for educational and informational purposes. It discusses general business operations, cost accounting principles, and software solutions for regulated agricultural production. No instructions or guidance are provided regarding prohibited or regulated activities. In this episode of Grow World, Alex sits down with Ashley and Mike from Batchnav, a software platform built to solve one of the most persistent problems in regulated cultivation operations: knowing true production costs—batch by batch, stage by stage. After more than a decade managing large-scale cultivation facilities, Batchnav’s founders saw firsthand how traditional tools like spreadsheets, ERPs, and compliance systems fail to capture real operational costs. Labor, materials, overhead, and mechanical usage are often fragmented or averaged—leading to surprises, margin erosion, and poor decision-making. In this conversation, we break down: - Why standard factory-style costing models don’t work for biological production - How overhead is the most misunderstood and under-tracked cost category - Why yield metrics alone don’t equal profitability - How real-time batch-level costing changes operational strategy - What the next generation of operators must do differently to stay competitive If you manage or support a regulated cultivation operation and want clearer financial insight without accounting complexity, this episode is for you. Learn more about Batchnav through Grow World and discover how modern operators are moving from guesswork to precision. 00:00 Introduction & guest welcome 00:49 The operational problem that sparked Batchnav 01:35 Why true batch costs are so hard to calculate 02:16 Why standard factory costing fails biological production 03:20 Batch variability and pricing pressure 04:04 Do most operations actually know their real costs? 05:12 Why ERPs and tracking systems fall short 06:11 The three real cost categories: labor, materials, overhead 06:48 How real-time cost visibility changes decision-making 07:21 Why the software took years to build 08:04 Making complex cost modeling simple for operators 09:07 Closing a month in minutes, not quarters 09:24 The biggest profitability myth in cultivation 10:05 How next-generation operators will think differently 11:16 Final thoughts and where to learn more
Inside the Nursery: How Roots Cultivates California’s Finest Genetics!
Grow World
This video is intended for educational and documentary purposes only. All discussions and visuals are designed to showcase licensed agricultural and horticultural practices within regulated environments. Nothing in this content constitutes advice or promotion regarding the use, sale, or distribution of controlled substances. Welcome to Midzotics Uncharted with Matt Shotwell — your backstage pass to the people, places, and passion shaping modern cultivation culture. In this episode, Matt visits Roots Nursery in Rio Vista, California, where tens of thousands of plants thrive under expert care. From premium mother plants to exclusive in-house breeding projects, this nursery is building a legacy rooted in precision, innovation, and community. Follow along as we uncover the process behind maintaining healthy genetics, scaling sustainable clone production, and preserving legacy strains for future growers. 00:00 Welcome to Mids Uncharted with Matt Shotwell 00:24 Wrapping up four days on the road 00:44 A roadside encounter and a new connection 01:13 Why I come to the Delta 01:22 Meet the mother plants 🌿 02:11 Welcome to Roots Nursery 02:18 Inside the mother room 02:43 Shipping out premium clones 03:54 The economics of wholesale production 04:00 Maintaining 20,000 clones 04:35 Top-performing genetics and strain demand 05:20 Managing the mother library and plant turnover 06:09 Scaling responsibly: health and production balance 06:42 Sponsor break: supporting cultivation content 06:57 Grow World community message 🌱 07:15 Fun behind-the-scenes moments 07:27 Research & Development genetics wall 07:40 Exploring new crossbreeds and legacy strains 08:00 The return of classic genetics 08:46 Why exclusivity in genetics is complex 08:49 The comeback of “green bud” and legacy lines 09:30 The future: legacy genetics on Grow World 10:34 Wrapping up with gratitude 10:41 Placing the final sticker 10:48 Closing thoughts and thanks to Roots Fam
Europe’s Evolving Market & Future Innovations by Advanced Nutrients x Grow Motion
Grow World
This video is intended solely for educational and informational purposes about the global agricultural and horticultural industry. It does not promote or encourage the use, sale, or cultivation of any regulated or restricted substances. Always follow local laws and regulations in your jurisdiction. Join Ben from Grow Motion and Mike from Advanced Nutrients live from Mary Jane Berlin 2025, the world’s largest agricultural and horticultural trade show. They share exclusive insights into Europe’s evolving market, groundbreaking nutrient technologies, genetic research, and a new partnership that’s shaping the future of sustainable cultivation worldwide. 🎙 Hosted by Grow World — bringing global experts and innovators together to discuss the future of advanced cultivation, technology, and plant science. 00:00 Introduction at Mary Jane Berlin 2025 00:40 The Scale of Mary Jane Berlin 01:30 Partnership Announcement: Advanced Nutrients × Grow Motion 03:20 Genetics and Innovation in Europe 04:20 Advanced Nutrients’ Technology & Organics 05:10 Middle East Expansion & Global Team 06:40 Cannabis as a Global Connector 07:15 Impressions of Berlin & German Culture 08:00 “Anchor Twist” & The Return of Classic Genetics 08:50 Grow Motion’s Facility & Genetics Research 09:40 Improving Trichome Membrane & Bag Appeal 10:20 On Ego and Collaboration in the Cannabis Industry 11:40 The Future of Grow Motion: Expansion & Social Clubs 13:10 Switzerland: Quality, Safety, and Multilayer Farming 14:30 Power of Social Media & Influencer-Driven Cannabis Marketing 15:30 Education, Crop Steering & Advanced Nutrients Techniques 17:00 Advanced Nutrients’ Science: Standardized Kelp & Micronutrients 19:00 8th & 9th Generation Nutrient Technology 20:40 Commercial Simplicity: The Cultivator’s Line 21:30 Voodoo Tablets & Disease Protection 22:50 Foliar Feeding Trials & Results 23:40 Education and R&D Collaboration 24:00 The Future of the German Cannabis Market 25:30 The U.S. Market: Oversupply and Brand Power 26:40 Passion for the Plant & Growing Philosophy 27:00 Do Plants Love Music? 28:00 Visiting Grow Motion’s Facility in Switzerland 28:40 Acknowledging the Team: Advanced Nutrients Europe 30:00 Closing Thoughts
Building a World-Class Cultivation Facility in Northern BC - Kush Mountain Story
Grow World
This video is for educational and informational purposes only. It does not promote or endorse the sale, use, or distribution of any regulated agricultural products. All discussions are focused on legal commercial cultivation practices, facility operations, and international agricultural trade compliance. In this episode, we travel (virtually) to Northern British Columbia to meet Tyson — a founder who went all in on building a high-tech, self-funded cultivation facility in one of Canada’s coldest climates. From battling -30°C winters to exporting premium craft products across the world, this conversation dives deep into the realities of building a modern agricultural brand from the ground up. Tyson shares his journey — from risking it all to buy a foreclosed property, to meeting international quality standards, to scaling a legacy business that supports his local community. Whether you’re a grower, entrepreneur, or just fascinated by global agriculture — this is a masterclass in operational grit and passion. 00:00 Intro 00:45 Life and work in Northern British Columbia 02:00 Building a facility in extreme cold 04:10 Buying a foreclosed property and going all in 06:20 Overcoming construction and funding challenges 08:40 The meaning of family legacy in agriculture 10:30 Choosing the craft route over large-scale production 13:00 Learning the market before scaling 15:00 The value of inefficiency and intentional growth 17:00 From self-funded startup to pre-sold success 18:40 Supporting the local community and job creation 20:00 Expanding to international export markets 22:10 Meeting strict international quality standards 24:00 Facility systems, nutrients, and substrates setup 26:20 Importance of consistency and traceability 28:10 Switching from soil to coco for efficiency 30:00 Operational discipline and SOP training 32:00 Comparing BC to other provincial markets 34:00 Culture and history of British Columbia cultivation 36:00 Export challenges and the future of global trade 38:00 Global demand, genetics, and consumer taste 39:40 Final thoughts on discipline, passion, and legacy
Inside Europe’s Emerging Grow Market | Mike from Advanced Nutrients
Grow World
This video is for educational and informational purposes only. It does not provide medical, financial, or legal advice. Always consult local laws and regulations before engaging in any activities related to the topics discussed. 2025 marked our first time filming in Europe—and it couldn’t have been at a more pivotal moment. Mike from Advanced Nutrients shares his 14 years of experience in the European market, the rise of commercial cultivation, the evolution of genetics, and the future of the global plant industry. From the creation of an “all-star cultivation team” to the latest breakthroughs in triploids and gene editing, this conversation dives into scaling, profitability, automation, and the challenges and opportunities facing growers around the world. 00:00 Intro & Europe in 2025 01:45 Home grow vs. commercial facilities 04:12 Advanced Nutrients ACT Team explained 07:20 Scaling challenges for new growers 10:05 Profitability & market pressures 13:40 Custom SOPs & automation partners 16:25 Import/export realities in Europe 19:18 Global perspective: Colombia, Thailand & Asia 23:10 U.S. oversupply & price compression 27:02 Future market trends & investment landscape 31:15 Personalized plant science & gene editing 36:40 Eliminating powdery mildew & viroid solutions 40:18 Triploids, tetraploids & advanced genetics 45:25 Market expansion: Ukraine & the Middle East 50:05 Social clubs & community culture in Germany 53:55 Food, family, and cultural differences in Europe 57:18 Legacy, education & the next generation of growers 1:01:00 Closing thoughts
Vertically Integrated Success: Inside Mercy Wellness Sonoma County
Grow World
This video is for informational and educational purposes only. It is not legal, medical, or financial advice. Regulations, taxes, and rules vary by location — consult local authorities or qualified professionals before making business or compliance decisions. Join us at Mercy Wellness in Sonoma County for an in-depth tour and conversation with Brandon, the owner-operator behind a true vertically integrated operation: cultivation, manufacturing, distribution, retail—and the first licensed consumption lounge of its kind in Northern California. We talk legacy growers, running a 44,000 sq ft facility, product transparency, and how the regulated market is being squeezed by rising taxes and an expanding black market. What you’ll hear about in this episode: - How vertical integration works from clone to packaged product to on-site consumption. - Honest talk about the economic pressures operators face—tax hikes, regulation costs, and consolidation. - Cultivation highlights: legacy strains like Super Lemon Haze, Gelato 41 and Blue Dream, and why some genetics still shine. - Staffing, training, and building a culture that retains talent across multiple departments. - Why Mercy built a lounge and how it fits into their long-term vision. 00:00 Intro 1:38 Who is Brandon & Mercy Wellness and what they do 11:36 Future of the industry according to Brandon 16:40 Jobs in the Industry & Mercy Wellness 18:55 Mercy Wellness tech & trials 21:00 Where is the industry going in California 20:25 Whats coming for Mercy
Inside Mercy Wellness: Sonoma County’s Premium Grow & Retail Experience
Grow World
This video is intended for educational and documentary purposes only. It does not promote or encourage the use of any controlled substances. Viewer discretion is advised, and this content is intended for adults in regions where such activities are legal. Welcome to the very first episode of Matt's new series: Midzotics Uncharted! Matt Shotwell takes you inside Mercy Wellness, Sonoma County’s legendary clubhouse since 2010. From vertically integrated cultivation to manufacturing, retail, and lounge design, Brandon (an OG operator) shows us what it takes to run a world-class operation. In this episode, you’ll see how Mercy Wellness grows, processes, and sells everything under one roof — while building community, innovating with clone production, and even creating a one-of-a-kind lounge space. 00:00 Intro 00:46 Mercy Wellness all 5 Vertical Integration Operation 05:05 Show room & Grow room 07:50 Mercy’s flavors 09:00 Mercy’s manufacture 10:21 Mercy'sRetail operation 12:13 Mercy's world class lounge
Germany’s New Era: Grow Shops, Associations & Global Market Outlook
Grow World
This video is for educational and informational purposes only. We do not promote or encourage the use, sale, or distribution of any illegal substances. The discussion is focused on business, policy, and market developments. Berlin 2025 — Nick sits down with Ryan from Quest and Dirk from Drehandel to talk about the future of cultivation in Germany, the evolution of grow shops, the rise of associations, and what global trade could look like in the next decade. From the challenges of Germany’s electrical grid to the opportunities of production and pheno hunting, this conversation captures a pivotal moment for the German and European markets. If you want insights into German laws, cultivation technology, and Europe’s growing market, this episode is for you. 00:00 Welcome to Germany & guest intros 01:00 Dirk’s journey: grow shops, seeds & activism 05:00 Quest enters Europe & lessons from the U.S. 07:30 Germany’s “half-legalization” & association model 11:00 Medical cultivation, imports & global dynamics 14:30 Quest’s new product line for European growers 15:00 Mary Jane Berlin 2025: scale, energy & culture 18:00 Future in Germany & worldwide
#1 Exporter of Switzerland Flower to Germany
Grow World
This video is intended for educational and informational purposes only. We do not promote, encourage, or endorse the consumption of restricted substances, illegal activity, or any behavior that violates local laws and regulations. The discussion is focused solely on industry insights, business development, cultivation technology, and the broader regulated plant market. Viewer discretion is advised, and all viewers are encouraged to follow the laws of their country or region. Join Nick at the Mary Jane Berlin Expo, Europe’s biggest green industry exhibition, as he sits down with Ben from Grow Motion and Rob from Dutch Garden Supplies. Together, they unpack the explosive growth of Germany’s regulated plant market, the rise of social clubs, and how brands like Grow Motion are shaping the future of cultivation in Europe. From Swiss-grown flower and Cali-inspired genetics, to advanced environmental controls with Quest systems, this conversation dives deep into authenticity, community, and what it takes to build a global brand. Topics include: - Germany’s path from social clubs to broader regulation - Grow Motion’s authentic journey from wellness products to medical market entry - Advanced grow tech: Quest, Aroya crop steering, and multilayer facilities - Market comparisons: US vs. Germany vs. Spain, Portugal, France & Brazil - Future collaborations, genetics, and the role of community If you’re a cultivator, operator, or investor looking at Europe’s plant industry future, this is a must-watch. 00:00 Intro 01:10 The scale of Mary Jane Berlin 2025 03:25 Grow Motion’s journey: From wellness brand to medical market 06:00 Building in Switzerland, exporting to Germany 09:45 Authenticity, passion, and roots in plant culture 13:20 Comparisons to US hype brands 16:05 German social clubs explained 18:40 Quest systems & climate control at Grow Motion facility 22:15 Crop steering, multilayer grows, and advanced cultivation tech 24:30 Europe’s regulation wave: France, Spain, Portugal, UK 26:00 The future of the German market & closing thoughts
Germany’s Social Club Requirements & Challenges
Grow World
This episode is designed as educational content for viewers who want to understand how Germany’s emerging social club model for recreational production works. Our discussion with Mario and Ryan focuses on legal frameworks, cultivation requirements, and technology solutions, offering valuable insight for growers, industry professionals, and anyone curious about Europe’s evolving regulated markets. It is not intended to promote consumption, but to inform and educate on the regulations, challenges, and innovations shaping this new industry. Key Topics Covered: 1. How Germany’s laws differ between states and city districts 2. Membership limits: why social clubs can only have up to 500 members 3. Inside Mario’s 100-member club and its controlled-environment cultivation setup 4. How Quest dehumidifiers ensure optimal humidity control for grows 5. Adapting cultivation equipment for European markets 6. Scaling solutions for home growers, social clubs, and large medicinal facilities Germany’s social clubs are more than just a new legal model — they represent a highly regulated and precision-driven approach to recreational production. Learn how Quest environmental controls, distributed across Europe by Dutch Garden Supplies, help growers meet strict quality standards while adapting to the EU market’s unique needs — offering scalable solutions for every type of facility, from small social clubs to large medicinal operations. 📅 Watch now to understand Germany’s social club requirements, cultivation challenges, and the scalable technology solutions making it possible. 00:00 Intro 05:11 German Social Club Model Requirements by "state" 08:59 Hard Facts about Social Clubs 10:49 How Quest is helping all canopy sizes grow 12:49 Expanding your Social Club size in Germany 16:16 Genetics in the German market 22:05 Predictions for the German Market
Inside Natura’s $100M Engine for Brand Growth
Grow World
This video is an educational documentary about legal cannabis cultivation practices. It does not promote or sell any products. We cover agricultural methods, business insights, and industry challenges in legal markets. In this episode, we take you behind the scenes of Natura Life Sciences—one of the most advanced legal cannabis cultivation and production facilities in the industry. Join us for an exclusive garden tour as we walk through their cutting-edge grow rooms, explore their post-harvest operations, and meet the passionate managing, production, and innovation team behind the scenes. From genetics to finished product, discover how Natura is setting new standards in quality, efficiency, and innovation. Whether you're a grower, investor, or industry enthusiast, this is one tour you don’t want to miss. 00:00 Intro 04:08 Fanny Anns Saloon, meal and Sightseeing Sacramento 08:43 Josh Schmidt & Natura's Garden Tour 13:09 Joe VP of cultivation at Natura & Garden Tour 15:49 River Bend Park 17:17 Heather Norris Director of R&D at Natura 19:17 Craig Powell COO at Natura 20:45 Sacramento River Cruise & River Fox Train 24:44 Natura's facility Summary
Rolled Right, Lit Bright: Vibes Partnership Story
Grow World
In this episode, Nick Morin, CEO of Grow World, sits down with Joe Hurwitz, part of the team behind Vibes Papers—one of the most recognized names in premium rolling papers—to roll back the curtain on their origin story, cultural influence, and commitment to authenticity. From their early days carving out a niche in a saturated market to forging powerful partnerships with icons like BIC Lighters & SevenEleven, this is the inside story of how Vibes became more than just a paper brand. We explore what it takes to build real brand equity in the cannabis space, how collaborations (done right) elevate the entire industry, and why staying true to your roots matters more than ever. Whether you're a grower, entrepreneur, or just passionate about the culture, this conversation lights it up. 00:00 Introduction & Big Announcement 00:49 Meet Joe from Vibes 01:30 Building a Lifestyle Brand 02:18 From Startup to Standalone Company 03:10 The Power of Community (Vibe Tribe) 04:28 Major Partnership Reveal 06:44 Breaking Into 7-Eleven 08:35 Retail Expansion & Market Impact 10:01 Global Growth Strategy 11:19 New Product Launches 12:17 Working With Industry Leaders 13:30 Breaking Into Mainstream Retail 15:30 The Shift Toward Normalization 17:04 Product Innovation Philosophy 19:10 Future of Retail Experience 22:09 The Feedback Loop Advantage 23:50 Lessons From Top Brands 25:53 Advice for Founders & Operators 27:28 Final Thoughts & Global Vision
Josh Schmidt: Inside the Mind of Natura’s VP of Biz Dev
Grow World
In this candid conversation, we sit down with Josh Schmidt, VP of Business Development at Natura Life Sciences, to explore his personal journey with cannabis—from his earliest encounters to the pivotal role it’s played in shaping his career. Josh pulls back the curtain on the misconceptions he’s battled, the innovations that excite him, and the lessons he’s learned while helping to build one of the most dynamic companies in the plant-based wellness space. Tune in for an honest look at how passion, persistence, and a belief in the transformative power of cannabis have guided Josh from curious enthusiast to industry leader. 00:00 Introduction & Cultural Inspiration 00:47 Building an Always-Evolving Brand 01:38 Inside the Grow World Community 02:19 Partner Spotlight & Industry Collaboration 03:18 Building a Loyal Community (“Street Team”) 04:23 The Power of Networking & Connection 05:15 Old-School Hospitality Meets Modern Business 06:27 From Rolodex to Digital Relationships 06:45 A Life of Travel & Global Perspective 07:41 First Cultural Influences & Early Experiences 09:14 Travel Before the Internet Era 10:34 Why Travel Is the Best Education 11:29 Finding Yourself Through New Environments 12:20 Learning Language & Cultural Respect 13:41 The Importance of Communication & Belonging 14:44 Discovering Thailand 16:35 First Impressions That Changed Everything 17:30 Why Thailand Feels Different 18:24 Global Markets & Rapid Growth 20:34 Building a Culturally Inspired Brand 22:08 Turning Ideas Into Real Products 23:35 Nostalgia, Packaging & Consumer Experience 26:03 Sharing Culture Through Products 26:39 Building a House of Brands 28:07 Why Owning Your Brand Matters 29:40 Inspiration from Collectibles & Culture 31:07 Constant Innovation & Product Evolution 33:50 Expanding Into New Brand Concepts 36:10 Traditional Knowledge Meets Modern Products 37:53 Market Trends & Consumer Preferences 39:57 Strength vs. Experience in Products 41:25 Building for Global Standards 42:23 The Vision for Global Expansion 44:40 Emerging International Markets 45:46 Cultural History & Global Shifts 47:06 Import vs Export Economies 49:33 Lessons from Global Trade (Coffee, Rice, Sugar) 51:18 Commodities vs Branded Products 53:07 Distribution Challenges Worldwide 55:01 Regulation vs Access Debate 55:59 What a Brand Really Means 56:52 The Future Vision (10-Year Outlook)
The Future of Tissue Culture
Grow World
In this episode, we dive into the world of premium cannabis genetics with Phinest Cannabis and Steri Starts—two companies at the forefront of tissue culture, breeding, and cultivation innovation. Join us as we explore how Phinest is revolutionizing strain development with cutting-edge techniques and how Steri Starts is ensuring clean, pathogen-free plants through advanced tissue culture propagation. We’ll discuss their processes, the impact on the industry, and what sets their genetics apart. Whether you're a cultivator, breeder, or just a fan of top-tier cannabis, this episode is packed with insights you won’t want to miss! 00:00 Intro 03:50 Meet Fred Barnum Phinest CEO & Steri Starts team 07:38 Sacramento Waterfront & Candy 11:08 Inside theTissue Culture Lab 15:40 California Automobile Museum 16:40 Phinest cannabis by Fred Barnum 22:18 New Glory Craft Brewery & Sergio Picasso 25:45 Farmers Market
From Combat to Cannabis, Fighting for Healing (Etienne Fontan)
Grow World
Join us for a powerful conversation with Etienne Fontan, a veteran who shares his journey with cannabis—from discovering its therapeutic potential for Gulf War Syndrome to navigating the risks of using it during a time of prohibition. In this episode, we dive deep into his personal battles, the stigma surrounding medical cannabis, and the resilience it took to advocate for his own health. A raw and eye-opening story of courage, healing, and the fight for access to plant medicine. 00:00 A Life-Changing Moment 00:20 High Risks and Early Struggles 01:18 The Global Grow Community 01:54 Building the Industry From Scratch 03:21 Mentorship and Paying It Forward 04:43 The Beginning of the Journey 07:07 A New Perspective Emerges 07:47 War, Injury, and Aftermath 09:11 Searching for Relief Underground 10:00 A Career Collapses Overnight 12:10 Starting Over With Nothing 13:05 Discovering a Hidden World 16:30 Activism Begins 19:10 Finding Purpose in the Movement 23:13 A Turning Point in History 25:38 Industry Pushback and Resistance 26:29 Building Safe Access Systems 30:15 Ethics vs Profit 32:04 Innovation and Sustainability 35:03 Entering the West Coast Scene 39:31 The Evolution of Retail & Culture 43:06 New Technology Changes Everything 46:07 Scaling Production Underground 48:15 Risk vs Agriculture 51:34 The Need for Testing and Standards 56:34 Science Enters the Industry 59:31 Understanding Product Complexity 01:02:44 Building Ethical Standards 01:04:53 Access and Affordability 01:06:24 Educating Consumers 01:08:24 Giving Back to the Community 01:10:57 A Mission Beyond Business
Cannabis Titans: James Loud & Arjan Roskam
Grow World
In this powerhouse episode, we bring together two of the most influential figures in the cannabis industry—James Loud and Arjan Roskam—for an insightful conversation about genetics, breeding, and the future of cannabis worldwide. James Loud, a renowned breeder and cannabis innovator, shares his deep knowledge of plant science, strain development, and the ever-evolving landscape of genetics. Joining him is Arjan Roskam, the legendary "King of Cannabis" and founder of Green House Seed Co., who has spent decades traveling the globe in search of the rarest and most potent landrace strains. Together, they discuss their journeys in the industry, the challenges of maintaining genetic diversity, the science behind elite breeding, and the global impact of legalization. Whether you're a cultivator, a connoisseur, or just passionate about cannabis, this episode is packed with history, insight, and expert perspectives. 00:00 Introduction 00:35 Meet the Guests & Background 01:14 Global Expansion Strategy 02:25 Why Asia Became the Focus 04:13 Climate & Production Advantages 05:10 Large-Scale Production & Selection 06:40 Indoor vs Outdoor Methods 08:13 Market Trends & Consumer Preferences 10:13 Organic vs Industrial Production Debate 11:15 Challenges Building in New Markets 12:27 Retail Strategy & Brand Expansion 14:09 Consumer Behavior & Tourism Impact 15:20 Entering European Markets 16:31 Production & Infrastructure Scaling 18:21 U.S. Market Perspective 20:25 Farm-to-Table Business Model 22:48 Future Expansion Plans 24:28 Global Impact & Emerging Markets 26:38 Building Sustainable Business Models 29:26 Competing in Saturated Markets 30:49 Maintaining Quality at Scale 33:01 Innovation & Production Techniques 34:26 Why Production Location Matters 36:07 Quality vs Marketing Trends 37:49 Consumer Education & Market Evolution 40:25 Financial Pitfalls in Large Corporations 47:48 Advice for New Entrepreneurs 48:22 Closing Thoughts
30 Year Legacy Grower Turned Top Cali Producer
Grow World
Join us for an exclusive garden tour of Friendos' state-of-the-art facilities in Sacramento. With a 30-year legacy that spans from their roots as a white-labeling company to becoming a renowned cannabis brand, Friendo has mastered the art of cultivation. We take you behind the scenes to explore their innovative setups, refined techniques, and the meticulous care that goes into every plant. Discover how their commitment to quality and sustainability has shaped their journey in the heart of California. 00:00 Intro 04:12 Meet Friendos Founders and History 08:16 Sacramento Waterfront & Rail Road Museum 11:14 Meet Steve Squaglia & Friendos Facilities 14:34 Friendos Production and Products 17:20 Meet Jason Wade Friendos Head Grower 19:13 Meet Brie the Marketing & Branding head 20:36 Friendo Crew & Vibe 21:30 Dinner by Kevin Vu 25:13 Gunther's Ice cream
Scaling Hydroponic Wholesale Distribution with Terra International
Grow World
This content is intended for educational and informational purposes only. It explores global agriculture, supply chains, and business strategies. It does not promote or encourage any illegal activities. What does it really take to build a global distribution company from the ground up? In this episode of Grow World, we sit down with Matt Caputo, founder of a rapidly scaling international supply company, to break down the real story behind his rise from driving a bus and making one delivery a day… to becoming one of the largest distributors in his category worldwide. This conversation goes far beyond business. We dive into the evolution of modern farming, the importance of loyalty in supply chains, and why education not secrets is the future of this industry. Matt shares powerful insights on: Why starting with the “hardest and lowest-margin” products can unlock massive opportunity How strong relationships with retailers built his entire business The shift from fragmented competition to collaborative ecosystems The future of indoor vs. outdoor production globally How innovation, logistics, and cost efficiency will define the next decade We also explore how global markets are evolving, why transportation costs shape entire industries, and how operators must adapt to survive tightening margins. If you’re building, scaling, or operating in agriculture, this episode is a masterclass in strategy, resilience, and long-term thinking. 00:00 Starting From Nothing 01:22 The Grow World Ecosystem 03:07 Meet Matthew Kabuto 05:42 Building Through Community & Loyalty 08:13 The Early Hustle (Two Jobs) 11:03 Start at the Bottom Strategy 13:49 Scaling with a Simple Product Mix 17:05 Education vs Old-School Thinking 21:15 Surviving Market Pressure 26:39 Innovation & R&D 30:13 Indoor vs Outdoor: The Future 35:25 Global Market Opportunities 41:27 Logistics & Cost Control 53:00 Loyalty, Relationships & Lessons Learned 67:48 Pivot, Adapt, Execute
Connected Sacramento Tour
Grow World
Get ready to explore the inner workings of the cannabis industry, where innovation meets passion. Today, we’re spotlighting on Sacramento, California, home to Connected Cannabis Co., a brand at the forefront of premium cannabis cultivation and culture. Led by a team of trailblazers, Connected Cannabis Co. has built its reputation on delivering exceptional quality and pushing the boundaries of what cannabis can be. From meticulously designed strains to a mission rooted in excellence, Connected Cannabis Co. isn’t just growing cannabis—they’re elevating the entire industry. Let’s dive into their story and see how they’re setting a new standard for cannabis culture. 00:00 Connected Cannabis beginnings 04:13 Stop at Murphys California 05:31 Connected Culture & Founder Caleb Counts 08:51 Insights on the Florida Market, International Expansion & Legacy 12:29 Visit to the Moaning Caverns 14:53 Connected Skittles, Cultivation team & facilities 21:23 American River - Rafting trip & Lake 23:35 Connected Genetics and R&D
James Loud – Breeder, Author, Chef
Grow World
In this episode, we’re joined by James Loud, a trailblazer in the cannabis community and one of the most recognizable voices in cultivation, genetics, and innovation. James brings his passion, deep expertise, and forward-thinking mindset to the table as we explore his journey, from the origins of his career to becoming a renowned industry influencer. Tune in to hear James share insights on breeding genetics, building an authentic brand, and the future of cannabis culture. 00:00 Intro 02:45 James Loud Operations & Brands 04:19 AB testing at James Loud facilities 10:55 James Loud history 15:10 The future, international & local markets 21:10 James Loud Legacy 26:24 Genetics in different climates 29:40 Trends Discoveries
Anna from CAM – Largest Female Owned & Operated Grow
Grow World
Watch as we take you behind the scenes of the cannabis industry, one thriving business at a time. Today we're diving deep into the heart of Sacramento, California—home to CAM, a cutting-edge cannabis company making waves across the Golden State. Anna from CAM – Largest Female Owned & Operated Grow in the USA. Founded by the visionary Anna Willey, CAM isn’t just growing cannabis—they're growing a community rooted in quality, sustainability, and innovation. From their expertly crafted strains to their passion for education and advocacy, Anna and her team are setting the bar for what the cannabis industry can and should be. So buckle up, light up if that's your vibe, and join us as we explore what makes CAM a standout in this ever-evolving world of cannabis. Let’s get growing! 00:00 Intro 05:04 Meet Anna Willey - Cam's Founder & team 08:55 The Standford Mansion State Park 09:35 Diving inside CAM's History & Facilities 13:51 California State Capitol 15:25 CAM's Cultivation team & facilities 19:20 Antelope Sacramento 22:05 CAM's Cultivating Quality at scale
From Sacramento Growers to International Markets
Grow World
In this episode, Kevin Vu, founder of Indoor Sun Hydro and partner at Faven Lighting, shares his insights on how the Sacramento and worldwide cannabis industry is moving forward. Listen to an industry leader's thoughts on international markets, where to expand and why, what quality cannabis means for exporting countries, and of course, what is the role of California - Sacramento on all of these. Come listen and get some advice from Kevin Vu who once started on a little shop and now owns several hydro stores in the US and is thinking about expanding internationally! 00:00 Intro 03:36 How Kevin got to Sacramento and family history 07:39 Kevin Empire starting with Indoor Sun Hydro 10:10 Learning from many mistakes 12:01 Success by making our customers better 14:09 Under canopy lights and Faven as biggest developments 17:11 Increasing quality is what matters, not only yield 17:45 Price change 19:56 Kevins 4 stores 22:14 Future expansion for Indoor sun Hydro 23:18 Mexican market 25:27 Nothing will stop the industry from rolling - demand is there 26:10 Future of the global markets 28:53 Exportation: cannabis doesn't get better over time 31:55 Colombian Market and How They Can Benefit from California's Experience 35:12 What does the future look like for the cannabis industry 45:00 Industry trends and models. Vertical Integration or specialization? 55:16 Domestic market vs Export 59:00 German Production needs and market 1:01:55 The magic behind California growers 1:05:52 Scaling up 1:10:29 Kevins Legacy
$100M Greenhouse Exporting 65% Colombia Cannabis
Grow World
Get an exclusive tour of Clever Leaves, an EU-GMP-certified cannabis vertically integrated powerhouse strategically located a few hours from Bogotá, Colombia. In this video, we delve deep into how Clever Leaves built their facilities, company culture, target markets, and the strictest requirements they must comply with to succeed in the industry. From innovative extraction techniques to sustainable practices, witness firsthand how Clever Leaves set new standards in pharmaceutical-grade cannabis production for global markets. Watch inside this $100M greenhouse and watch how they got to export 65% of Colombian cannabis in 2023. 00:00 Intro 04:40 Clever Leaves Location and sorroundings 06:16 Clever Leaves pushing the local economy 06:43 Meet Julian Wilches Chief Regulatory Officer tour Extraction Lab Tour 07:40 Clever Leaves base products for oral solutions 07:59 GMP requirements for developing a product 09:04 Tour Clever Leaves R&D lab 09:31 Trying some of the products 10:48 Clever Leaves background and founders 11:10 Exportations and target markets 11:34 $100M dollars invested in people and sustainability 13:00 Certified Carbon neutral company 14:40 Towns Neo-gothic church 15:25 Property size and water reservoir - reclamation 16:58 Tour of the Greenhouses 17:27 Plague control 18:35 Launching strains into the market 18:47 Meet Juan, Clevers agro-industrial engineer 20:10 Clevers Mojo culture 21:24 New strain development 21:55 Clevers staff dedication 22:33 Intro to lake Tota 24:20 Amazing lunch in lake Tota
Fight for Cannabis Legalization in Colombia
Grow World
In this episode, we sit down with Juan Carlos Losada, a Colombian politician and a key advocate for cannabis legalization. As a representative for Bogota, animal rights activist, and passionate vegan, Juan has been at the forefront of pushing for change in Colombia’s cannabis industry. 🌱 🇨🇴 Juan walks us through the complexities of cannabis in Colombia: Is it legal or illegal? He sheds light on the strange reality—it's legal to consume cannabis, but not to buy it—and how this fuels the illegal market. Whether you're a grower, consumer, or just curious about the industry, this episode is packed with insights on the future of cannabis in Colombia and beyond. 00:31 Grow World Community + Sponsors 04:13 Juan's Background 08:40 Cannabis in Colombia: Legal or illegal? 12:42 Colombia Cannabis Export Market 16:10 Cannabis Legal Global Market 19:35 Cannabis Fair in Colombia 20:26 Regulation of Cannabis by Juan 26:07 Education about Cannabis 28:28 Alcohol vs Cannabis 31:01 Future of Cannabis Market if it Becomes Regulated 35:00 The market that Juan would like to emulate in Colombia 38:40 Colombia at the Forefront of the Transformation 42:21 Process for Companies to get in the Colombian Market 47:32 How does the process of purchasing from other countries to Colombia work? 52:28 #1 Reason Congress is Against Legalization 53:49 Advice from Juan
Colombia's Most Advanced Cannabis Extraction Lab - Tarkus Pharmalab
Grow World
Get an exclusive tour of Tarkus Pharmalab, a GMP-certified cannabis extraction powerhouse strategically located just outside Bogotá, Colombia. In this video, we delve deep into how Tarkus Pharmalab is navigating the challenges of the emerging Colombian cannabis industry. From innovative extraction techniques to sustainable practices, witness firsthand how Tarkus is setting new standards in pharmaceutical-grade cannabis production for global markets. 00:00 Intro 4:08 Tour of Tarkus Pharmalab 4:39 Meet Andrea and Sergio Picón 6:26 Tarkus: Gateway to Global Cannabis Markets 8:00 Exploring Bogotá’s Usaken Flea Market 10:03 Inside Tarkus Pharma Lab’s Operations 13:24 Coffee in Colombian Culture 15:02 Local Fruits and Chantaduro Exploration 16:28 Tarkus’s Resilience and Innovation 19:53 Cannabis Products for Global Markets 21:38 Interview with Rosa Puentes 24:44 Final Thoughts on Bogotá’s Drought and Tarkus’s Future
Colombia: Cannabis Goldmine?
Grow World
Colombia has all the natural advantages: perfect climate, year-round sunlight, low production costs, and decades of agricultural expertise. So why hasn’t it become a global powerhouse in this emerging plant-based industry? In this episode of Grow World, we sit down with a legal and business expert who has worked across extraction labs, cultivation sites, and international trade. She breaks down the reality behind the headlines—from regulatory bottlenecks and global certification barriers to pricing pressure and market access challenges. You’ll learn: - Why Colombia produces at a fraction of the cost of North America - The real reason exports are limited despite massive production capacity - How international regulations shape what can (and cannot) be sold - Why Europe isn’t the opportunity many expected - What needs to change for Colombia to thrive globally - The surprising truth about supply vs. demand - How companies are surviving today—and who won’t make it We also dive into: - The differences between Bogotá and Medellín cultivation ecosystems - Why greenhouse production dominates in Colombia - The complexity of exporting to multiple countries with different rules - The future outlook for Latin America markets like Peru, Ecuador, and Brazil This is one of the most honest and detailed breakdowns of Colombia’s position in the global cultivation economy. 00:00 Market Reality Check (Germany vs Colombia Production) 00:21 Consumer Trust & Access Challenges 00:55 Inside the Grow World Global Network 01:14 Partner Solutions & Facility Support 03:11 How This Connection Started 04:50 Bogotá vs Medellín: Culture & Industry Differences 06:58 Entering the Industry During the Pandemic 08:54 Extraction vs Cultivation: Learning Both Sides 10:10 Building Pharma-Grade Facilities 12:23 Export Challenges & Regulations 14:05 Why Global Trade Is So Complicated 15:25 No Local Retail Market Explained 17:18 Consumer Education Gap 18:08 Why Colombia Has a Natural Advantage 19:19 Indoor vs Greenhouse: Key Differences 20:49 Standardization vs Nature 22:08 Certification Barriers & Costs 22:48 Overhyped Market Expectations 24:29 Why Global Demand Didn’t Match Supply 25:07 10-Year Outlook for Colombia 27:19 Responsible Market Development 27:58 How Companies Are Surviving Today 29:15 Pricing War: Colombia vs U.S. 31:13 Supply vs Demand Imbalance 31:52 Europe’s Slow Progress 33:11 Industry Consolidation 34:46 Should Companies Hold or Exit? 36:20 The Reality of Global Expansion 38:24 Complex Regulations by Region 39:00 Emerging Markets: Peru 40:55 Latin America Growth Opportunities 41:13 Ecuador’s Rapid Rise 42:08 Brazil’s Untapped Potential 42:45 Uruguay’s Unique Model 43:19 How to Source from Colombia 44:31 Cost Advantage & Sustainability 45:30 Bogotá Water Crisis & Farming Impact 47:28 Sustainability = Survival 48:25 Final Thoughts
$50M+ High-tech Cannabis Greenhouse in Colombia | Plena Global
Grow World
Grow World Tour of Plena Global's State-of-the-art facility and $50M+ high-tech greenhouses. Plena Global was born in 2017 with a vision to revolutionize healthcare with medical cannabis. Since then, they have put people at the heart of their business and collaborate with partners who share those core values. In 2019, Plena merged with Econnabis, a Colombian company led by innovative entrepreneurs. Together, they assembled a world-class team, drawn from local communities and different parts of the world, to consolidate as a global powerhouse in the supply of medical cannabis. Plena Global is becoming the world’s leading provider of B2B medical cannabis. Plena's vertically integrated operation ensures that quality and compliance are paramount at every stage of the process. Plena Global’s holistic approach to producing high quality medical grade cannabis is achieved through a superior level of expertise and care, implemented at all levels of our operation to ensure the highest quality product for our customers. To learn more about Plena Global you can visit their website: [https://www.plena-global.com/](https://www.plena-global.com/) 00:00 Intro 05:29 Background of Plena Global 06:20 Meet Mauricio Kraus of Plena Global 07:30 Growing Cannabis in Bogota 09:00 Cannabis Evolves in Colombia 10:00 Exploring in Bogota Colombia 12:00 Plena Global's High-tech Facility 12:47 Tour Plena's High-tech Greenhouses 16:36 Meet with Neo and Loreina 18:23 Casa Maria, Cannabis Consumption in Colombia 21:00 Cannabis Community In Bogota 23:00 Dolly Llamma 23:32 Ascending to Summit of Monserrate 25:50 Meet Alejandro of Plena Global 30:08 Outro
Colombia, Largest Cannabis Market in the World? - Feat. Mauricio Krauz
Grow World
Exclusive Interview with Mauricio Krauz: A Colombian native bringing high quality cannabis cultivation and extraction to life in his home country.🇨🇴 In this episode, we delve into Mauricio's fascinating journey: From the Music to Cannabis: learn how Mauricio's music career led him to the right contact for success in the cannabis industry. 🇨🇴 Laws and Regulations Colombia: Explore the challenges faced by cultivators in Colombia, the cultural shifts, and the rapidly evolving cannabis industry in Latin America. 🌿 Largest Cannabis Market in the World?: See first hand how Colombia is shaping up to become one of the largest cannabis markets in the world. 🚀 Crossing Borders: Mauricio explains the process behind cultivating and exporting Cannabis flower and other products to other countries around the globe. Whether you're a cannabis enthusiast, an aspiring grower, or simply curious about the industry, this episode is packed with valuable knowledge, personal stories, and professional insights. Don’t miss out on this captivating conversation with one of the leading figures in the cannabis world. 00:00 Welcome to the Grow World Podcast 00:50 Grow World Community 01:30 Valoya Lighting Trial 02:32 Growlink Trial 02:50 Kaya Coco Coir Trial 03:10 United Nutrients Trial 04:18 Mauricio's Background 07:00 Barcelona Social Clubs 08:18 Learning the Business side of Cannabis 09:33 Pioneering the emerging Colombian market 10:39 Colombian Adult Use Legalization 13:52 Getting Started in Colombia 16:30 Exporting Cannabis Flower from Colombia 1 18:48 Colombia's Logistics 20:35 Producing Cannabis at Large Scale in Colombia 21:05 Investing in High-tech Greenhouses 24:46 Pivoting to Export Flower from Colombia 27:30 Colombia to become Global Cannabis Powerhouse 28:32 Role of the US in Global Cannabis Markets 29:27 Cannabis Regulation / Quality Standards 32:57 Government Oversite in Colombia 34:50 Hard to find Investors for Colombian Cannabis 35:22 Differences between GMP and Non-GMP 38:31 The "Global" Cannabis Market
Stanley Brothers Exporting Colombian GMP Medical Cannabis to Australia
Grow World
Grow World Tour of the Foliumed GACP cultivation, where they are growing genetics from the Stanley Brothers and are exporting their Colombian GMP medical cannabis to Australia, Germany and more. Foliumed is a GACP compliant facility located in the countryside of Bogota, mainly focused on exporting to countries like Australia, Brazil, Peru, Argentina, Ecuador, Chile, USA, Germany, and the UK. Although the Colombian market as a whole is mostly focused on exports, they can sell topicals and a limited portfolio of tinctures. Following GACP standards, animals are not allowed inside the cultivation area. All depictions of animals within this video were filmed well beyond the facility borders. Foliumed has had a broad impact on the global market, specifically in Germany, Australia, and Colombia. In Germany, at FoliuMed Pharma, they manufacture a full portfolio of soft gels caps and tinctures that are EU-GMP certified and currently commercialized in Australia and in the UK. In Colombia, they manufacture a full portfolio of topicals, dermocosmetics and tinctures under Colombian GMP standards mainly for export markets in LATAM. The ingredients include a portfolio of full spectrum extracts, distillates, isolates and tailor made formulations following EU-GMP standards. In Australia, they manufacture and commercialize oral solutions among other formulations manufactured under Australian GMP standards. They also commercialize inhalable dry flower grown in Colombia and marketed in Australia under GMP standards. To learn more about Foliumed, you can visit their website: [https://www.foliumed.com/](https://www.foliumed.com/) 00:00 Intro 01:15 Grow World Community 01:54 Valoya Lighting Trial 03:03 Anden Dehumidification Trial 03:31 Kaya Coir Coco Trial 04:01 ProKure Trial 04:22 Try Before You Buy 04:41 Episode Intro 05:40 Foliumed Background 07:12 Arriving at the Facility 07:35 Head of Colombian Cultivation 10:24 Foliumed's Global Reach 12:27 Tocancipa 13:33 Cofounder and CEO of LATAM Operations 15:28 Colombian Rose Cultivation 16:22 Cannabis and Rose Similarities 18:06 Beyond facility borders 18:30 Nemocon Salt Mines 19:32 Global VP of Flower 23:23 Zipaquira Salt Cathedral 24:17 Foliumed Genetics 25:08 Foliumed/Stanley Brothers Partnership 25:34 Behind the Scenes 27:10 Conclusion
From Top American Grower to Global VP of flower in Colombia
Grow World
Exclusive Interview with Mark Ziegler: From Northern California to Bogota's Cannabis Scene! 🇺🇸 ➡️ 🇨🇴 Join us for an engaging and insightful episode of our podcast as we sit down with Mark Ziegler, an esteemed American grower hailing from Northern California, who has taken his expertise to new heights as the VP of Flower at Foliumed in Bogota, Colombia! This episode was brought to you by the top cultivation vendors for your commercial garden. In this episode, we delve into Mark's fascinating journey: 🌱 From the Fields of California: Discover how Mark's passion for growing began and the unique challenges and triumphs he experienced in the renowned cannabis culture of Northern California. 🇨🇴 Transition to Colombia: Learn about Mark's bold move to Bogota, the cultural shifts, and how he’s contributing to the rapidly evolving cannabis industry in South America. 🌿 Inside Foliumed: Get an exclusive look into Foliumed's operations, their innovative approaches, and the future of cannabis cultivation in Colombia. Challenges and Opportunities: Mark shares his insights on the global cannabis market, the challenges he faces in his new role, and the exciting opportunities that lie ahead. Whether you're a cannabis enthusiast, an aspiring grower, or simply curious about the industry, this episode is packed with valuable knowledge, personal stories, and professional insights. Don’t miss out on this captivating conversation with one of the leading figures in the cannabis world! 00:00 Welcome to the Grow World Podcast 01:21 Grow World Community 02:00 Valoya Lighting Trial 02:49 Kaya Coco Coir Trial 03:07 Anden Trial 04:32 Mark's Background 06:43 Challenges in Colombia 8:03 Hybrid Grow Style: Cannabis and Roses 8:58 Cannabis Migration to Colombia 9:33 Costs of Colombian Production 10:31 70 Cents Per Square Foot 🚀 11:15 No One Making Money in Cannabis 11:40 Advice for American Growers 12:34 Stanley Brothers Launch Australia 13:12 Selling 100 Kilos of Flower on Australia Bulk Market in 4 Days 14:32 Partnership with Stanley Brothers 17:28 Vertical Integration of Foliumed 17:52 Global Distribution of Foliumed 18:46 Colombia No Dispensaries Future Rec? 19:45 Future of Mark's Career and Foliumed 10 years 20:23 Competitive Advantages of Mark in Colombia 21:33 Pricing of EUGMP, GMP, Germany, Australia 22:37 Difficulties of Selling on International Markets 25:00 Educating the Growers of Foliumed 26:00 Foliumed Products, Santa Marta Gold Landrace, 12 feet tall 27:24 Kings of Cannabis, Vice, @strainhunters 28:50 Shopping for Cannabis in Australia, Prescriptions 30:34 @FirstSmokeoftheDay SourWavez, Breeders and Brands 31:33 American Brands like @officialbackpackboyz Going Global 32:19 Registering New Genetics in Colombia 33:26 The Purpose of Grow World: Connecting Fragmented Industry 33:44 Sign up to Sample Foliumed Products on Grow World 34:29 The Growing Environment in Bogota, Colombia 36:18 Bogota Water Droughts, Water Rights 40:09 Mark's Most Proud of in Foliumed, Hybrid Growing, Quality 41:14 Growing Up and Choosing Career Paths in Cannabis 42:42 Outro, Subscribe to Grow World YouTube Channel