Showing 3 matching videos
Inside the Nursery: How Roots Cultivates California’s Finest Genetics!
Grow World
This video is intended for educational and documentary purposes only. All discussions and visuals are designed to showcase licensed agricultural and horticultural practices within regulated environments. Nothing in this content constitutes advice or promotion regarding the use, sale, or distribution of controlled substances. Welcome to Midzotics Uncharted with Matt Shotwell — your backstage pass to the people, places, and passion shaping modern cultivation culture. In this episode, Matt visits Roots Nursery in Rio Vista, California, where tens of thousands of plants thrive under expert care. From premium mother plants to exclusive in-house breeding projects, this nursery is building a legacy rooted in precision, innovation, and community. Follow along as we uncover the process behind maintaining healthy genetics, scaling sustainable clone production, and preserving legacy strains for future growers. 00:00 Welcome to Mids Uncharted with Matt Shotwell 00:24 Wrapping up four days on the road 00:44 A roadside encounter and a new connection 01:13 Why I come to the Delta 01:22 Meet the mother plants 🌿 02:11 Welcome to Roots Nursery 02:18 Inside the mother room 02:43 Shipping out premium clones 03:54 The economics of wholesale production 04:00 Maintaining 20,000 clones 04:35 Top-performing genetics and strain demand 05:20 Managing the mother library and plant turnover 06:09 Scaling responsibly: health and production balance 06:42 Sponsor break: supporting cultivation content 06:57 Grow World community message 🌱 07:15 Fun behind-the-scenes moments 07:27 Research & Development genetics wall 07:40 Exploring new crossbreeds and legacy strains 08:00 The return of classic genetics 08:46 Why exclusivity in genetics is complex 08:49 The comeback of “green bud” and legacy lines 09:30 The future: legacy genetics on Grow World 10:34 Wrapping up with gratitude 10:41 Placing the final sticker 10:48 Closing thoughts and thanks to Roots Fam
Vertically Integrated Success: Inside Mercy Wellness Sonoma County
Grow World
This video is for informational and educational purposes only. It is not legal, medical, or financial advice. Regulations, taxes, and rules vary by location — consult local authorities or qualified professionals before making business or compliance decisions. Join us at Mercy Wellness in Sonoma County for an in-depth tour and conversation with Brandon, the owner-operator behind a true vertically integrated operation: cultivation, manufacturing, distribution, retail—and the first licensed consumption lounge of its kind in Northern California. We talk legacy growers, running a 44,000 sq ft facility, product transparency, and how the regulated market is being squeezed by rising taxes and an expanding black market. What you’ll hear about in this episode: - How vertical integration works from clone to packaged product to on-site consumption. - Honest talk about the economic pressures operators face—tax hikes, regulation costs, and consolidation. - Cultivation highlights: legacy strains like Super Lemon Haze, Gelato 41 and Blue Dream, and why some genetics still shine. - Staffing, training, and building a culture that retains talent across multiple departments. - Why Mercy built a lounge and how it fits into their long-term vision. 00:00 Intro 1:38 Who is Brandon & Mercy Wellness and what they do 11:36 Future of the industry according to Brandon 16:40 Jobs in the Industry & Mercy Wellness 18:55 Mercy Wellness tech & trials 21:00 Where is the industry going in California 20:25 Whats coming for Mercy
Inside Mercy Wellness: Sonoma County’s Premium Grow & Retail Experience
Grow World
This video is intended for educational and documentary purposes only. It does not promote or encourage the use of any controlled substances. Viewer discretion is advised, and this content is intended for adults in regions where such activities are legal. Welcome to the very first episode of Matt's new series: Midzotics Uncharted! Matt Shotwell takes you inside Mercy Wellness, Sonoma County’s legendary clubhouse since 2010. From vertically integrated cultivation to manufacturing, retail, and lounge design, Brandon (an OG operator) shows us what it takes to run a world-class operation. In this episode, you’ll see how Mercy Wellness grows, processes, and sells everything under one roof — while building community, innovating with clone production, and even creating a one-of-a-kind lounge space. 00:00 Intro 00:46 Mercy Wellness all 5 Vertical Integration Operation 05:05 Show room & Grow room 07:50 Mercy’s flavors 09:00 Mercy’s manufacture 10:21 Mercy'sRetail operation 12:13 Mercy's world class lounge