Showing 5 matching videos
The Future of Tissue Culture
Grow World
In this episode, we dive into the world of premium cannabis genetics with Phinest Cannabis and Steri Starts—two companies at the forefront of tissue culture, breeding, and cultivation innovation. Join us as we explore how Phinest is revolutionizing strain development with cutting-edge techniques and how Steri Starts is ensuring clean, pathogen-free plants through advanced tissue culture propagation. We’ll discuss their processes, the impact on the industry, and what sets their genetics apart. Whether you're a cultivator, breeder, or just a fan of top-tier cannabis, this episode is packed with insights you won’t want to miss! 00:00 Intro 03:50 Meet Fred Barnum Phinest CEO & Steri Starts team 07:38 Sacramento Waterfront & Candy 11:08 Inside theTissue Culture Lab 15:40 California Automobile Museum 16:40 Phinest cannabis by Fred Barnum 22:18 New Glory Craft Brewery & Sergio Picasso 25:45 Farmers Market
From Combat to Cannabis, Fighting for Healing (Etienne Fontan)
Grow World
Join us for a powerful conversation with Etienne Fontan, a veteran who shares his journey with cannabis—from discovering its therapeutic potential for Gulf War Syndrome to navigating the risks of using it during a time of prohibition. In this episode, we dive deep into his personal battles, the stigma surrounding medical cannabis, and the resilience it took to advocate for his own health. A raw and eye-opening story of courage, healing, and the fight for access to plant medicine. 00:00 A Life-Changing Moment 00:20 High Risks and Early Struggles 01:18 The Global Grow Community 01:54 Building the Industry From Scratch 03:21 Mentorship and Paying It Forward 04:43 The Beginning of the Journey 07:07 A New Perspective Emerges 07:47 War, Injury, and Aftermath 09:11 Searching for Relief Underground 10:00 A Career Collapses Overnight 12:10 Starting Over With Nothing 13:05 Discovering a Hidden World 16:30 Activism Begins 19:10 Finding Purpose in the Movement 23:13 A Turning Point in History 25:38 Industry Pushback and Resistance 26:29 Building Safe Access Systems 30:15 Ethics vs Profit 32:04 Innovation and Sustainability 35:03 Entering the West Coast Scene 39:31 The Evolution of Retail & Culture 43:06 New Technology Changes Everything 46:07 Scaling Production Underground 48:15 Risk vs Agriculture 51:34 The Need for Testing and Standards 56:34 Science Enters the Industry 59:31 Understanding Product Complexity 01:02:44 Building Ethical Standards 01:04:53 Access and Affordability 01:06:24 Educating Consumers 01:08:24 Giving Back to the Community 01:10:57 A Mission Beyond Business
30 Year Legacy Grower Turned Top Cali Producer
Grow World
Join us for an exclusive garden tour of Friendos' state-of-the-art facilities in Sacramento. With a 30-year legacy that spans from their roots as a white-labeling company to becoming a renowned cannabis brand, Friendo has mastered the art of cultivation. We take you behind the scenes to explore their innovative setups, refined techniques, and the meticulous care that goes into every plant. Discover how their commitment to quality and sustainability has shaped their journey in the heart of California. 00:00 Intro 04:12 Meet Friendos Founders and History 08:16 Sacramento Waterfront & Rail Road Museum 11:14 Meet Steve Squaglia & Friendos Facilities 14:34 Friendos Production and Products 17:20 Meet Jason Wade Friendos Head Grower 19:13 Meet Brie the Marketing & Branding head 20:36 Friendo Crew & Vibe 21:30 Dinner by Kevin Vu 25:13 Gunther's Ice cream
Scaling Hydroponic Wholesale Distribution with Terra International
Grow World
This content is intended for educational and informational purposes only. It explores global agriculture, supply chains, and business strategies. It does not promote or encourage any illegal activities. What does it really take to build a global distribution company from the ground up? In this episode of Grow World, we sit down with Matt Caputo, founder of a rapidly scaling international supply company, to break down the real story behind his rise from driving a bus and making one delivery a day… to becoming one of the largest distributors in his category worldwide. This conversation goes far beyond business. We dive into the evolution of modern farming, the importance of loyalty in supply chains, and why education not secrets is the future of this industry. Matt shares powerful insights on: Why starting with the “hardest and lowest-margin” products can unlock massive opportunity How strong relationships with retailers built his entire business The shift from fragmented competition to collaborative ecosystems The future of indoor vs. outdoor production globally How innovation, logistics, and cost efficiency will define the next decade We also explore how global markets are evolving, why transportation costs shape entire industries, and how operators must adapt to survive tightening margins. If you’re building, scaling, or operating in agriculture, this episode is a masterclass in strategy, resilience, and long-term thinking. 00:00 Starting From Nothing 01:22 The Grow World Ecosystem 03:07 Meet Matthew Kabuto 05:42 Building Through Community & Loyalty 08:13 The Early Hustle (Two Jobs) 11:03 Start at the Bottom Strategy 13:49 Scaling with a Simple Product Mix 17:05 Education vs Old-School Thinking 21:15 Surviving Market Pressure 26:39 Innovation & R&D 30:13 Indoor vs Outdoor: The Future 35:25 Global Market Opportunities 41:27 Logistics & Cost Control 53:00 Loyalty, Relationships & Lessons Learned 67:48 Pivot, Adapt, Execute
Connected Sacramento Tour
Grow World
Get ready to explore the inner workings of the cannabis industry, where innovation meets passion. Today, we’re spotlighting on Sacramento, California, home to Connected Cannabis Co., a brand at the forefront of premium cannabis cultivation and culture. Led by a team of trailblazers, Connected Cannabis Co. has built its reputation on delivering exceptional quality and pushing the boundaries of what cannabis can be. From meticulously designed strains to a mission rooted in excellence, Connected Cannabis Co. isn’t just growing cannabis—they’re elevating the entire industry. Let’s dive into their story and see how they’re setting a new standard for cannabis culture. 00:00 Connected Cannabis beginnings 04:13 Stop at Murphys California 05:31 Connected Culture & Founder Caleb Counts 08:51 Insights on the Florida Market, International Expansion & Legacy 12:29 Visit to the Moaning Caverns 14:53 Connected Skittles, Cultivation team & facilities 21:23 American River - Rafting trip & Lake 23:35 Connected Genetics and R&D