Video Library

Texas Is the Next Big Opportunity in Commercial Growing

Grow World

Texas is evolving, and commercial growers are preparing for the next stage of agricultural innovation. In this episode of Texas Hemp Highway, we sit down with Devon Langford, also known as the Hydroponic Chef, to explore the technology, expertise, and partnerships helping Texas growers prepare for commercial expansion. Coming from a background in professional cooking, hydroponics, and commercial equipment manufacturing, Devon shares why quality, education, and the right technical support are essential to building successful growing operations. Together, we discuss the opportunities emerging in Texas, why experienced partners matter, and how better facility design and modern lighting systems can help growers improve efficiency, maximize their space, and prepare for a changing market. IN THIS EPISODE: - Texas' evolving commercial growing landscape and its future potential. - The transition from small-scale operations to commercial facilities. - Why choosing experienced suppliers and trusted business partners matters. - How under-canopy LED lighting and spectrum tuning can influence plant development. - The role of environmental controls, HVAC, dehumidification, and facility planning. - How double-tier systems can help expand growing capacity. - Why research, measurable results, and expert guidance matter more than guesswork. - Financing, equipment investments, and preparing for long-term business growth. - How Grow World connects commercial growers with vetted suppliers and industry expertise. - The importance of building strong relationships with businesses that invest in their customers. ABOUT GROWPROS SOLUTIONS GrowPros Solutions provides lighting technology, cultivation equipment, facility design support, and technical guidance for commercial growing operations. Devon explains how the company's approach combines equipment with practical education, customized design, and support to help operators make informed decisions. ABOUT GROW WORLD Grow World is a B2B marketplace and community connecting licensed commercial growers with vetted vendors, manufacturers, and service providers. Members can discover solutions, explore product trials, build relationships, and find resources to help their businesses grow. Join for free: https://www.growworld.com/ CONNECT WITH US Follow Grow World for more facility tours, expert interviews, commercial growing insights, and conversations with the people shaping the future of the industry. Subscribe to the channel and follow the Texas Hemp Highway series as we visit more facilities, meet innovative operators, and explore the technologies driving the next generation of commercial agriculture. 00:00 Texas Market Regulations and Business Opportunities 00:47 Welcome to the Texas Hemp Highway 01:48 Meet Devin Langford, the Hydroponic Chef 02:10 From Professional Cooking to Commercial Growing 03:11 Food, Culture, and the Growing Community 04:03 Understanding Texas' Emerging Market 05:24 Home Growing, Local Businesses, and Consumer Choice 06:39 Rising Consumer Expectations and Product Quality 07:09 Regulations, Business Structures, and Market Differences 08:24 Choosing the Right Partners and Avoiding Costly Mistakes 09:18 Bringing Commercial Growing into the Mainstream 10:12 Learning from Experts and Improving Operations 10:56 Technology, Education, and the Texas Market 12:12 How Partnerships Can Help Growers Scale 13:16 Financing, Business Planning, and Industry Access 15:23 Devin's Impressions of the Texas Market 16:46 Why Quality and Commercial Scale Matter 17:16 The Evolving Texas Consumer 18:12 Finding the Right Equipment and Technical Expertise 19:00 Financing, Facility Planning, and Long-Term Partnerships 20:13 Why Local Support and Trusted Suppliers Matter 21:30 Building Long-Term Relationships with Growers 22:08 Lighting, Financing, and Future Utility Rebates 23:26 GrowPros Solutions: Technology for Texas Growers 23:45 Under-Canopy Lighting and Potential Yield Improvements 24:19 Spectrum Tuning and Plant Development 25:16 Far-Red Lighting and the Emerson Effect 26:13 How GrowPros Solutions Stands Apart 26:52 Lighting Support, Design Services, and Facility Planning 27:34 Building a Commercial Facility from Day One 28:27 Double-Tier Systems and Expanding Capacity 29:46 Is Texas Ready for the Next Stage? 30:13 Why Growers Must Keep Improving 31:11 The Importance of Supporting Local Businesses 32:47 Shoutouts to Texas Growers and Industry Partners 33:53 Where to Find GrowPros Solutions 34:19 Join Grow World and Explore More 34:46 Back on the Road: Texas Hemp Highway

The Survival Playbook for Commercial Growers in 2026

What does it take to remain competitive as a large-scale commercial grower in 2026? In this episode, we head inside Yellow Dream's massive commercial facility in Adelanto, California, alongside Tyler from Yellow Dream, Ben from Grow Pros, JJ from Advanced Nutrients, and Nick from Grow World. The conversation covers the realities of operating at scale, including facility design, multi-tier production, lighting strategy, labor efficiency, cost per unit, rebates, financing, research, and the importance of building strong relationships across the industry. The group also discusses how changing regulations could reshape the California market, what international competition may look like, and why some operators may need to rethink their facilities and business models to remain competitive. Topics covered include: • Operating a large-scale commercial facility • Double- and triple-tier production systems • Under-canopy lighting and production efficiency • Reducing labor and improving facility output • Managing cost per unit in a challenging market • Energy rebates and R&D tax credits • Equipment financing and improving cash flow • International markets and future opportunities • Collaboration between operators and suppliers • Lighting spectrum and plant-response research • VPD, air speed, PPFD, spectrum, and nutrient strategy • Using data and technology to improve production • Adapting to new technologies and operational methods • The importance of collaboration for independent operators • What commercial growers should focus on over the next 2–3 years This is a deep conversation about efficiency, innovation, relationships, and adapting to a rapidly changing commercial market. Subscribe to Grow World for more facility tours, operator conversations, technology discussions, and industry education. 00:00 — Inside Yellow Dream's Commercial Facility 00:44 — A Look at the Adelanto Campus 01:15 — Scaling to 3,000 Lights 01:59 — Production Output & Efficiency 02:14 — Under-Canopy Lighting & Labor Savings 03:29 — Reducing Cost Per Unit 03:57 — Differentiating in a Competitive Market 04:20 — Partnerships & New Genetics 04:59 — The Future of Federal Regulation 05:58 — International Standards & Global Markets 07:30 — Competition vs. Collaboration 08:30 — Two Potential Market Paths 10:57 — International Pricing & Market Access 12:12 — What Could Change in California? 13:19 — The 2026 Survival Playbook 14:18 — Lowering Costs & Increasing Production 15:57 — The Power of Local Partnerships 16:30 — Collaboration vs. Large-Scale Competition 17:15 — Different Markets, Different Regulations 18:18 — Nutrient Strategy & Operational Efficiency 19:18 — The Importance of Energy Rebates 21:35 — R&D Tax Credits Explained 23:59 — The Financial Strategy Behind Tax Credits 25:13 — Equipment Financing & Cash Flow 27:30 — Why Relationships Matter 29:42 — Connecting Operators With Suppliers 30:39 — New Lighting Research & Technology 31:38 — Understanding Spectrum Categories 32:09 — The VPD / Spectrum / Nutrient Triangle 33:15 — Managing Plant Growth Through Technology 34:10 — Different Paths to the Same Result 35:08 — Nutrient Strategy & Plant Response 36:56 — The Rise of Data-Driven Growing 37:38 — Why Operators Must Keep Learning 39:04 — The Next 2–3 Years 39:22 — New Technology & Complete Solutions 40:33 — The Future of Collaboration 41:25 — Looking Ahead at the Market 42:08 — 26 Years of Industry Experience 44:25 — Changing Costs & Market Conditions 45:13 — Big Money Entering the Industry 45:27 — Preparing for What's Next 45:41 — Final Thoughts

The Medical Journey That Started Good Vibes

Welcome to Good Vibes in Barstow, California — a massive commercial growing operation built inside what was once a shopping mall. In this Grow World Tour, Nick Morin goes behind the scenes with the Good Vibes team to explore how they operate a large-scale facility with 22 flower rooms, thousands of plants, and a highly structured production schedule. But the story behind Good Vibes goes far beyond the facility itself. Founder Rey shares the deeply personal story of his daughter Emily, who experienced severe seizures as a child and ultimately inspired him to leave his previous career and build a new path around plant-based products. His journey became the foundation for what would eventually grow into Good Vibes. Inside the facility, we also look at the systems and decisions that help a commercial operation run efficiently, including: • Facility design and commercial grow planning • Climate and humidity management • Propagation and plant scheduling • Managing multiple rooms at different stages • Why Good Vibes keeps its cultivar selection focused • Plant density and production efficiency • Lighting intensity and UV strategies • Under-canopy lighting • Root-zone media and irrigation considerations • Preventative environmental management • Post-harvest curing and storage technology • How small operational improvements can create meaningful savings at scale Nick also sits down with experts from DRM, ProGuard, Advanced Nutrients, GrowPros, Kaya and Calyx to explore the technologies and strategies being used throughout the facility. One of the biggest lessons from the tour is that operating at scale isn't just about having more rooms or more equipment. It's about consistency, scheduling, environmental control, efficient workflows, and making smart decisions about where to invest. From an abandoned shopping mall to a 22-room production facility, this is the story of Good Vibes. Follow Grow World on Instagram and subscribe to Grow World on YouTube. If you're a commercial grower, visit GrowWorld.com to explore free trials and member pricing on products and services for your facility. 00:00 Inside an Abandoned Shopping Mall 00:20 Welcome to Good Vibes 01:30 Rey's Story: The Beginning of Good Vibes 03:25 Designing a Facility That Makes Money 04:37 Solving Humidity Problems 05:45 Inside the Good Vibes Facility 06:26 How Good Vibes Manages Production 06:42 Propagation & Cultivar Selection 07:50 Inside the Propagation Rooms 08:34 Preventative Environmental Management 10:41 Inside the 22 Flower Rooms 11:53 Managing 22 Rooms at Scale 12:41 Why Less Can Be More 13:56 Environmental & Production Efficiency 14:17 Measuring Consistency 15:10 Why Root-Zone Media Matters 16:04 Lighting & UV Strategies 17:27 Under-Canopy Lighting 18:44 The Importance of Post-Harvest 19:21 How Curing Technology Works 20:09 Curing During Transportation 21:23 The Story Behind Good Vibes 21:43 Final Thoughts from Grow World 22:03 Join Grow World

Grow World x GrowPros: Inside the Legend, the Legacy & the Coming Cannabis Shakeup

🌱 In this first ever collaboration between GrowPros and GrowWorld, we sit down with an absolute legend in the cannabis cultivation space: Nick Morin, Founder & CEO of GrowWorld. Nick's story runs deep in this industry. He's the mind behind CannaCribs, the show that gave millions an inside look at some of the largest commercial cannabis operations in the world, and he later built Growers Network into a community of 25,000+ members. That experience shaped the foundation of GrowWorld, a B2B equipment marketplace connecting commercial growers with manufacturers through a Try, Buy, Trade model, now serving over 1,000 growers across 55+ countries. In this episode, Nick breaks down how that journey from documenting grows to building the infrastructure behind them led to where GrowWorld stands today. We're also joined by two key voices from the GPS side: 🏗️ Jeremy Johnson, Head of GPS Construction, brings 20+ years in the industry and a background from Oaksterdam University. Jeremy now focuses on building grow spaces from literally the ground up, and shares what it really takes to construct a facility that performs. 🎙️ Ben Matsuda, Partner at GrowPros and host of this episode, is a second generation cultivator who brings his own hands on growing background into the conversation. Together, the group dives into where the cannabis industry has been, what's shifting right now, and the major regulation changes on the horizon that could reshape the space as we know it. 📌 Topics covered: - Nick Morin's path from CannaCribs to GrowWorld - How documenting the industry shaped GrowWorld's model - Jeremy Johnson's approach to building cultivation facilities from scratch - Ben Matsuda's perspective as a second generation cultivator - Upcoming cannabis regulation changes and what they mean for growers  

Better Product Preservation & Consistency

The discussion focuses on product development, packaging technology, manufacturing, scientific research, quality control, branding, and international industry trends. Nothing presented in this episode should be interpreted as medical, legal, or commercial advice. In this episode we sit down with Simon from Calyx Containers and Ray from Good Vibes California for an in-depth conversation about product preservation, packaging innovation, brand development, and the future of international markets. The discussion explores how better packaging can improve consistency, preserve product quality, extend shelf life, and help brands prepare for future global distribution. Simon shares the research behind Calyx's preservation technology, while Ray discusses decades of experience developing consistent consumer products and why quality should always come before trends. Topics covered include: - The evolution of modern packaging technology - Why consistency matters for consumers and brands - Product preservation during storage and transportation - Scientific research on moisture, oxygen, and shelf life - Building brands that stand out in competitive markets - Preparing products for international distribution - Lessons learned from years of product development - The future of manufacturing, automation, and packaging innovation - Advice for emerging companies entering new regulated markets If you enjoyed this episode, be sure to Like, Subscribe, and turn on notifications so you never miss future Grow World interviews with innovators from around the world. 00:00 Introduction 00:29 The Story Behind Calyx Containers 01:22 Simon's Personal Journey 02:52 The Origins of Good Vibes 04:51 A Medical Background That Changed Everything 10:02 Lessons From Years of Research 17:26 Why Consistency Matters 19:41 Reinventing Packaging Technology 22:05 Preparing Products for Global Markets 23:52 Inside Calyx Cure Technology 25:56 Building the Good Vibes Brand 28:12 International Market Opportunities 30:35 Beyond Packaging: The Future of Calyx 32:38 Expanding the Good Vibes Product Line 34:35 Why Packaging Determines Product Quality 36:53 Cost vs. Quality in Commercial Production 40:17 Advice for Emerging International Markets 43:03 Where to Connect With the Guests 44:06 Closing Thoughts This video is intended solely for educational, documentary, and informational purposes.

Texas Hemp - The New Cali?

Grow World

The Hemp Highway begins in Texas. In the very first episode of the Hemp Highway Tour, Colton sits down with industry veteran Jeff Funk, founder of Organitek Success Nutrients, flower republic and Yeti Control, for an in-depth conversation about agriculture, controlled environment cultivation, entrepreneurship, and the massive opportunities emerging in Texas. With decades of experience spanning California, Hawaii, and beyond, Jeff shares stories from the early days of specialty crop production, lessons learned from market booms and downturns, and how modern growers can leverage innovation, automation, and sustainable farming practices to stay competitive. Topics covered include: ✅ Texas agriculture and emerging market opportunities ✅ Lessons from California's agricultural evolution ✅ Premium product positioning and pricing strategies ✅ Indoor, greenhouse, and outdoor production systems ✅ Automation, nutrient management, and cultivation technology ✅ Sustainable farming practices and aquaponics ✅ Legacy farming families and the future of agriculture ✅ Building successful agricultural businesses ✅ Why customer service and partnerships matter more than ever This episode is packed with practical insights for growers, farmers, agricultural entrepreneurs, and anyone interested in the future of controlled environment agriculture. Subscribe and follow along as the Hemp Highway Tour travels across Texas meeting the growers, innovators, and operators shaping the future of the industry. 00:00 Introduction 00:10 Welcome to the First Hemp Highway Stop 00:38 Jeff Funk's Background & Early Growing Experience 01:26 Hawaii, Outdoor Cultivation & Natural Farming 02:25 California's Emerald Triangle Years 04:20 Similarities Between Texas and Early California Markets 05:20 Legacy Experience vs. Modern Thinking 07:44 Market Pricing, Premium Products & Profitability 10:02 California Legalization and Market Changes 12:25 Holding the Line on Product Value 15:44 Texas Pricing, Branding & Retail Strategy 17:35 Direct-to-Consumer Opportunities 19:11 California Wine vs. Texas Agriculture Opportunity 20:57 Why Texas Is One of the Biggest Opportunities Today 21:39 Outdoor Production, Climate & Energy Costs 23:23 Aquaponics, Sustainability & Education 25:21 Texas First Impressions 26:30 Organitek: Philosophy & Product Development 29:47 The Evolution of Organitech, Success & Yeti Control 36:18 Why Customer Service Matters in Agriculture 37:54 Building Long-Term Partnerships with Growers 39:12 Nutrient Strategies & Specialty Crop Production 42:18 Consumer Education & Product Experience 45:45 The Texas Agricultural Movement 47:01 Bridging Traditional Agriculture and Emerging Crops 49:20 Saving Family Farms Through Diversification 50:56 The Role of the Texas Department of Agriculture 52:56 Building Careers in Agriculture 53:25 Innovation, Research & Future Production Methods 54:23 Final Thoughts and Tour Kickoff 55:02 What's Next on the Hemp Highway Tour 55:15 Closing Remarks & Outro

Next-Gen Nutrients: Inside Advanced’s 7th–8th Gen Evolution with Jacob Gibbs & John Keating

This video is intended strictly for educational, scientific, and agricultural discussion related to plant genetics, crop science, and controlled-environment agriculture. The conversation focuses on research, cultivation techniques, and industry innovation. This content does not promote or encourage illegal activity. On the final day of a major industry conference, we sat down with experts from Advanced Nutrients to explore the future of crop science, plant genetics, and next-generation nutrient technologies. In this episode, we dive deep into the science shaping modern agriculture, including runoff data analysis, high-performance growing media, nutrient development across multiple generations, and cutting-edge genetic research that could redefine how crops are produced in the future. We also discuss the emergence of triploid plant technology, the shift toward seed-based propagation, and how genomic research could transform cultivation over the next decade. Topics covered in this episode include: - Runoff intelligence and trend analysis for crop management - The role of coco and rockwool in modern cultivation systems - How nutrient technologies evolve across generations - The science behind triploid plant genetics - Future predictions for crop production through 2035 - Why seeds may replace cloning in large-scale agriculture - The role of gene editing and genomic research in plant science This conversation offers a rare behind-the-scenes look at how research teams approach plant biology, product development, and large-scale cultivation strategies. If you're interested in advanced agriculture, controlled environment farming, genetics, and the future of plant science, this episode provides valuable insights from leaders working on the cutting edge of the industry. 00:00 Conference Wrap-Up & Guest Introductions 00:42 Roles at Advanced Nutrients 01:55 Runoff Intelligence & Crop Data Analysis 03:27 Media Trends: Coco vs Rockwool 04:20 Manual Crop Monitoring Without Sensors 06:05 The Evolution of Nutrient Generations 07:16 Inside the R&D Process for New Products 09:02 Transitioning Product Lines for Growers 09:43 Expanding Manufacturing to Global Markets 10:23 Genetics Research and Industry Trends 11:07 Understanding Polyploid & Triploid Plants 12:53 How Triploid Genetics Improve Yield 14:13 Where Growers Can Access New Genetics 15:16 Field Performance and Production Consistency 16:53 Predictions for the Industry by 2035 18:08 Gene Editing vs GMO Explained 19:28 The Future of Plant-Derived Compounds 21:07 Future Yield Potential 21:24 Patented Genetics & Crop Protection 23:35 Genetic Engineering Possibilities 24:39 Can Anyone Own a Plant Variety?

Linked in the Lab: TSRgrow x CMS Cap with Advanced Nutrients

Grow World

This video is presented for educational and informational purposes only. It does not promote, sell, or encourage the use of any regulated or restricted products. All discussions focus on general cultivation technology, operational strategy, and business systems. In this episode, filmed live at MjBizCon 2025, industry leaders TSRgrow, CMS Cap and Advanced Nutrients break down what it really takes to build consistent, scalable, and profitable grow operations in today’s challenging markets. We explore how long-term partnerships, data-driven recipes, centralized lighting systems, and standardized operational playbooks are replacing guesswork — and why operators who fail to modernize are being left behind. You’ll hear real-world insights on: - Designing state-of-the-art grow facilities - Increasing yield without increasing fixed costs - Using lighting and nutrition as programmable inputs - Building repeatable recipes across multiple locations - Why ecosystems beat one-off products - How content, branding, and operations now work together - What the next 5 years will demand from growers This conversation is about systems over shortcuts, collaboration over isolation, and execution over hype. 00:00 Day Two Energy & Industry Evolution 01:12 How the Partnership Started 02:36 Support, Growth & Long-Term Collaboration 03:39 Why This Is More Than Just Products 04:41 Content, Transparency & Brand Building 05:59 Macro Results & Visual Proof 07:18 Ingredients, Inputs & Performance 08:38 Yield Increases with Under-Canopy Lighting 09:53 Centralized, Driverless Lighting Explained 11:21 Consistency Across Multiple Facilities 12:42 Adoption & Accessibility of the System 13:47 Building Teams Without Ego 14:59 Strain Development with End Results in Mind 17:19 Recipe-Driven Growing & Plug-and-Play Systems 18:50 Future of the Partnership 20:09 Product Evolution & R&D Focus 22:04 Genetic Innovation & Yield Performance 23:51 Ecosystems vs Single Products 25:18 Monitoring, Data & Automation 26:30 Market Outlook: The Next 5 Years 28:32 Branding, Marketing & Survival 29:23 Advice for New & Existing Operators 31:38 Global Expansion & Emerging Markets 32:19 Final Advice for Growers 33:19 Closing Remarks & Where to Learn More

Drivers are Dead, Grow like it's 2026!

Grow World

This video is intended strictly for educational and informational purposes focused on lighting technology, facility design, energy efficiency, and controlled-environment agriculture. No regulated products are shown, sold, or promoted. At MJBiz 2025, a bold claim sparked one of the most technical conversations of the event: “Drivers are dead. Grow like it's 2026” In this episode, Mikhail from TSRgrow, Cory Desloge, Director of Cultivation, Harbor House Collective and Zachary Taylor, Director of Cultivation, Bountiful Farms, break down why centralized, remote-powered lighting systems are replacing traditional fixture-mounted drivers — and what that means for: - Equipment failure rates - Heat management - Workflow & safety - Energy efficiency - Data collection - Repeatable “lighting recipes” - Yield consistency - Financial modeling (grams per watt, cost per square foot) Operators from large-scale indoor facilities share real-world results after transitioning from legacy systems to centralized power and software-controlled lighting. The discussion dives deep into: - Why drivers fail most often - Removing heat from the grow space - Zone-specific dimming by cultivar - Lighting as a crop-steering tool - Integrating lighting with building management systems - How data helps CFOs make production decisions - Under-canopy and side-lighting trends - Designing future-proof facilities This episode isn’t about hype — it’s about systems thinking. When lighting, HVAC, energy, and data platforms work together, facilities become more efficient, safer, and more predictable. If you operate an indoor cultivation or controlled-environment farm, this conversation highlights where commercial lighting is heading next. 00:00 Intro — MJBiz Day 2 & “Drivers Are Dead” 00:34 Meet the Panel (Lighting Manufacturer + Facility Operators) 01:06 Why Fixture Drivers Fail 01:35 Centralized Power Explained 03:07 What Makes This Lighting Different 05:10 Problems Operators Needed to Solve 05:57 Energy Rebates & Full Facility Retrofits 07:26 The Power of Lighting Software & “Grow Recipes” 08:42 Watt-Per-Square-Foot Limitations 10:04 Zone-Specific Lighting by Cultivar 11:04 Spectrum Strategies & Far-Red Use 12:20 Under-Canopy Lighting Results 13:34 Yield Increases from Lower-Canopy Lighting 14:30 Side Lighting & Multi-Channel Control 16:46 Customer Support & Remote Monitoring 19:59 Global Support & System Integration 20:16 Consistency Through Lighting Recipes 21:38 Using Data to Talk to the CFO 23:22 Margins, Pricing & Production Decisions 24:07 Removing Drivers: Safety & Maintenance 25:06 Heat Reduction & Vertical Growing 26:09 Integration with Building Management Systems 27:31 Designing the Dream Facility 28:56 Why Systems Thinking Matters 29:54 Wrap Up — The Future of Facility Lighting

Far-Red vs UV Light: Plant Growth Myths Busted

Grow World

This video is intended for scientific and educational discussion about plant photobiology, controlled-environment agriculture, and lighting technology. It does not promote or instruct on the cultivation of any regulated crops and focuses strictly on plant science principles applicable to a wide range of species. At MJBizCon, we sat down with a university photobiology researcher and a commercial lighting manufacturer to break down one of the most debated topics in controlled-environment growing: Far-Red vs UV light. What’s real science, what’s marketing noise, and why timing matters more than picking sides? In this conversation, we cover: How plants actually respond to far-red radiation - Why UV light acts as a controlled stress signal - The difference between growth steering and quality finishing - Why “one perfect spectrum” doesn’t exist - How light needs change across plant life stages - Why green light isn’t useless (and why it’s misunderstood) - What happens when intensity and spectrum are mismatched - How researchers and manufacturers collaborate to build better lighting systems - Why greenhouse lighting is different from indoor lighting - The future of multi-channel spectrum control This episode connects lab research, real production experience, and lighting engineering — giving growers a framework to think in light categories and plant responses, not hype claims. If you work with high-value crops in indoor or greenhouse systems, this is a masterclass in understanding how spectrum becomes a steering tool. 00:15 Segment Introduction at MJBizCon 00:30 Meet the Plant Scientist & Lighting Manufacturer 01:15 From Commercial LEDs to Agricultural Systems 02:32 Owning Manufacturing & Why Quality Control Matters 03:29 Early Industry Problems: Failure Rates & Inconsistent Performance 04:11 How the Research Partnership Started 05:37 Current University Light Spectrum Research 05:54 What Far-Red Does to Cell Expansion 06:23 Growth vs Nutritional/Quality Compounds 07:05 Why Finishing Spectrum Matters 08:03 Why There Is No “Perfect Spectrum” 09:16 Light Intensity Limits Indoors vs Outdoors 10:06 The Industry Debate: UV vs Far-Red 10:45 How Plants Detect UV Radiation 11:13 Far-Red and the Shade Avoidance Response 11:54 The Big Question: What About Green Light? 12:38 Why White LEDs Already Contain Green 13:23 Why Green Diodes Are Inefficient to Manufacture 14:23 Does Far-Red Increase Color Compounds? 15:14 New Spectral Crop Steering Framework (5 Categories) 16:29 Why Growers Need Lighting Experts 17:27 Practical vs Academic Knowledge Gap 18:20 When Too Much Far-Red Causes Problems 19:35 How Should “Red Percentage” Really Be Measured? 20:05 Measuring What the Plant Actually Absorbs 21:03 Using UV at Different Growth Phases 21:18 Know Your Production Target 21:52 Audience Q: UV Stress Responses 22:09 Thicker Cuticles & Protective Responses 23:50 Audience Q: Lighting for Tissue Culture 25:13 How Close Are We to Standardized Light Schedules? 26:34 Research Limits: Time, Funding, Replication 29:21 What Makes a Lighting Team Effective 31:57 Custom Research Fixtures for Universities 32:45 Why Greenhouse Spectrum Is a Different Challenge 34:22 Open-Source Controls & No Subscription Model 35:02 Closing Thoughts & Wrap-Up

Commercial Growing Masterclass: Data, Lighting & Operational Efficiency

Grow World

This video is intended for educational and informational purposes only. It discusses general agricultural and facility management principles, lighting strategies, environmental control concepts, and workflow optimization. No regulated activities are encouraged or promoted. In this in-depth panel discussion, we sit down with the ACT team Shane Callanan, Jacob Gibbs, Clovis McCary, JJ Crossan from Advanced Nutrients to break down what’s actually working inside modern commercial grow facilities in 2026. From plant spacing and canopy development to lighting strategies, climate balance, irrigation planning, and data-driven decision making, this conversation goes far beyond theory. These are real-world insights from professionals actively working inside large-scale facilities across the country. You’ll hear practical strategies for: - Reducing plant count while increasing overall output - Improving airflow, VPD, and climate efficiency - Balancing lighting, irrigation, and environmental controls - Using data and automation without overcomplicating operations - Avoiding common mistakes that cost time, money, and quality - Planning workflows to reduce labor and increase consistency Whether you manage a large indoor facility, are scaling operations, or want to understand where commercial growing is headed next, this episode delivers actionable insights you can apply immediately. 00:00 Introduction & Panel Overview 01:20 ACT Team Backgrounds & Facility Support Roles 04:15 Plant Count vs Canopy Development 05:55 Reduced Plant Density & Airflow Benefits 07:10 Climate, Lighting & Transpiration Balance 08:40 Media & Runoff Management Best Practices 09:40 Planning, Scheduling & Facility Organization 11:55 Data Logging & Environmental Monitoring Tools 13:50 Automation, Software & Decision Support 15:45 Precision Dosing & Consistency at Scale 17:40 Shelf Stability, Inputs & Long-Term Quality 19:15 DLI Steering & Lighting Strategy Evolution 21:35 Spectrum Use & Controlled Stress Techniques 23:40 Increasing ROI While Managing Costs 25:35 Most Common Facility Mistakes (Rapid Fire) 29:00 Reducing Labor & Touch Points 31:00 Final Thoughts & Industry Outlook

2026 Under-Canopy Lighting Buyers Guide

Grow World

This video is provided for educational and informational purposes only. It discusses lighting technology, facility design, and energy efficiency for legal commercial horticulture operations. No advice is given for illegal activity. Fresh from MJBizCon 2025 in Las Vegas, this episode of Grow World presents a comprehensive 2026 Under-Canopy Lighting Buyers Guide built for commercial operators, engineers, and facility decision-makers. In this deep-dive, Nick sits down with leading lighting manufacturers like Grow Pros, Sunscape, Sanlight, TSRgrow, ThinkGrow ScynceLed, Iluminar and Jumplights, to break down what truly separates modern under-canopy solutions from spectrum control and optical design to modularity, waterproofing, energy efficiency, and ROI. Rather than marketing hype, this episode focuses on: - What actually improves lower-canopy performance - How optics and light angles affect penetration - Why modular wattage and daisy-chaining matter at scale - Real-world trial results, not spec sheets - Pricing realities, rebates, and service considerations - What’s coming next in 2026 across lighting, controls, and environmental integration You’ll also hear candid conversations about: - Facility constraints like heat, power, and microclimates - How to evaluate under-canopy lighting for your specific setup - Why trials and side-by-side testing are becoming non-negotiable - The growing role of data, sensors, and system integration Whether you’re designing a new facility, upgrading an existing operation, or evaluating under-canopy lighting for the first time, this episode provides a practical, experience-driven framework to help you make smarter capital decisions. 00:00 Introduction & MJBizCon 2025 Overview 00:15 What This 2026 Under-Canopy Buyer Guide Covers 00:48 What Makes Under-Canopy Lights Different Today 01:17 Manufacturing, Supply Chain & Build Quality 02:01 Wattage, Daisy-Chaining & Installation Efficiency 03:14 Form Factor, Durability & Sustainability 03:47 Spectrum Philosophy & Industry Debate 04:02 Optics, Angles & Middle-Canopy Penetration 04:56 Modularity, Customization & Facility Constraints 05:50 Why Being “Last to Market” Matters 06:07 Multi-Channel Spectrum & Remote Drivers 06:39 Side-Lighting & Natural Light Delivery 07:09 Expanding Into Global Markets 07:36 Portfolio Gaps & New Product Categories 08:03 Adjustable Stands, Controls & Future Updates 09:03 System Integration & Environmental Controls 09:31 Waterproofing, Washdown & Longevity 10:25 Delivering Light Without Oversaturation 10:56 Energy Reduction & Smart Dimming 11:09 Pricing, Vertical Integration & Value 12:14 Cost vs Performance Tradeoffs 13:01 Modular Drivers & Scalable Pricing Models 13:59 Optics, Materials & ROI Reality 14:54 Proving Performance Through Trials 15:06 Rebates, Efficiency & Market Competition 15:53 Service, Support & Downtime Reduction 16:19 Advice for Commercial Buyers 17:09 Yield Data, Trial Results & Adoption Curve 17:57 Safety, IP Ratings & Build Standards 18:15 Why Optics Drive ROI 18:58 Facility Checklists & Decision Frameworks 19:49 Driver-Free Designs & Reliability 20:15 Trial Results & Platform Support 21:26 Why Trials Matter in Tight Markets 22:06 Yield vs Quality Metrics 22:59 Side-by-Side Testing Philosophy 24:01 Cooling, HVAC & Energy Synergy 25:20 Control Systems & Signal Architecture 26:13 Yield Increases & Operational Adjustments 27:15 Why Under-Canopy Lighting Is Becoming Essential 27:49 New Models & Spectrum Simplification 28:51 Waterproofing, High-Voltage & Greenhouse Use 29:41 New Product Categories for 2026 30:12 HVAC, Airflow & Microclimate Solutions 31:34 Removing Drivers to Improve Uptime 32:33 Sensors, Data & the Future of Growing 33:46 Long-Term Performance & Customer Retention 34:08 Closing Thoughts & What’s Next

Europe’s Evolving Market & Future Innovations by Advanced Nutrients x Grow Motion

Grow World

This video is intended solely for educational and informational purposes about the global agricultural and horticultural industry. It does not promote or encourage the use, sale, or cultivation of any regulated or restricted substances. Always follow local laws and regulations in your jurisdiction. Join Ben from Grow Motion and Mike from Advanced Nutrients live from Mary Jane Berlin 2025, the world’s largest agricultural and horticultural trade show. They share exclusive insights into Europe’s evolving market, groundbreaking nutrient technologies, genetic research, and a new partnership that’s shaping the future of sustainable cultivation worldwide. 🎙 Hosted by Grow World — bringing global experts and innovators together to discuss the future of advanced cultivation, technology, and plant science. 00:00 Introduction at Mary Jane Berlin 2025 00:40 The Scale of Mary Jane Berlin 01:30 Partnership Announcement: Advanced Nutrients × Grow Motion 03:20 Genetics and Innovation in Europe 04:20 Advanced Nutrients’ Technology & Organics 05:10 Middle East Expansion & Global Team 06:40 Cannabis as a Global Connector 07:15 Impressions of Berlin & German Culture 08:00 “Anchor Twist” & The Return of Classic Genetics 08:50 Grow Motion’s Facility & Genetics Research 09:40 Improving Trichome Membrane & Bag Appeal 10:20 On Ego and Collaboration in the Cannabis Industry 11:40 The Future of Grow Motion: Expansion & Social Clubs 13:10 Switzerland: Quality, Safety, and Multilayer Farming 14:30 Power of Social Media & Influencer-Driven Cannabis Marketing 15:30 Education, Crop Steering & Advanced Nutrients Techniques 17:00 Advanced Nutrients’ Science: Standardized Kelp & Micronutrients 19:00 8th & 9th Generation Nutrient Technology 20:40 Commercial Simplicity: The Cultivator’s Line 21:30 Voodoo Tablets & Disease Protection 22:50 Foliar Feeding Trials & Results 23:40 Education and R&D Collaboration 24:00 The Future of the German Cannabis Market 25:30 The U.S. Market: Oversupply and Brand Power 26:40 Passion for the Plant & Growing Philosophy 27:00 Do Plants Love Music? 28:00 Visiting Grow Motion’s Facility in Switzerland 28:40 Acknowledging the Team: Advanced Nutrients Europe 30:00 Closing Thoughts

Germany’s New Era: Grow Shops, Associations & Global Market Outlook

Grow World

This video is for educational and informational purposes only. We do not promote or encourage the use, sale, or distribution of any illegal substances. The discussion is focused on business, policy, and market developments. Berlin 2025 — Nick sits down with Ryan from Quest and Dirk from Drehandel to talk about the future of cultivation in Germany, the evolution of grow shops, the rise of associations, and what global trade could look like in the next decade. From the challenges of Germany’s electrical grid to the opportunities of production and pheno hunting, this conversation captures a pivotal moment for the German and European markets. If you want insights into German laws, cultivation technology, and Europe’s growing market, this episode is for you. 00:00 Welcome to Germany & guest intros 01:00 Dirk’s journey: grow shops, seeds & activism 05:00 Quest enters Europe & lessons from the U.S. 07:30 Germany’s “half-legalization” & association model 11:00 Medical cultivation, imports & global dynamics 14:30 Quest’s new product line for European growers 15:00 Mary Jane Berlin 2025: scale, energy & culture 18:00 Future in Germany & worldwide

Germany’s Social Club Requirements & Challenges

Grow World

This episode is designed as educational content for viewers who want to understand how Germany’s emerging social club model for recreational production works. Our discussion with Mario and Ryan focuses on legal frameworks, cultivation requirements, and technology solutions, offering valuable insight for growers, industry professionals, and anyone curious about Europe’s evolving regulated markets. It is not intended to promote consumption, but to inform and educate on the regulations, challenges, and innovations shaping this new industry. Key Topics Covered: 1. How Germany’s laws differ between states and city districts 2. Membership limits: why social clubs can only have up to 500 members 3. Inside Mario’s 100-member club and its controlled-environment cultivation setup 4. How Quest dehumidifiers ensure optimal humidity control for grows 5. Adapting cultivation equipment for European markets 6. Scaling solutions for home growers, social clubs, and large medicinal facilities Germany’s social clubs are more than just a new legal model — they represent a highly regulated and precision-driven approach to recreational production. Learn how Quest environmental controls, distributed across Europe by Dutch Garden Supplies, help growers meet strict quality standards while adapting to the EU market’s unique needs — offering scalable solutions for every type of facility, from small social clubs to large medicinal operations. 📅 Watch now to understand Germany’s social club requirements, cultivation challenges, and the scalable technology solutions making it possible. 00:00 Intro 05:11 German Social Club Model Requirements by "state" 08:59 Hard Facts about Social Clubs 10:49 How Quest is helping all canopy sizes grow 12:49 Expanding your Social Club size in Germany 16:16 Genetics in the German market 22:05 Predictions for the German Market  

Connected Sacramento Tour

Grow World

Get ready to explore the inner workings of the cannabis industry, where innovation meets passion. Today, we’re spotlighting on Sacramento, California, home to Connected Cannabis Co., a brand at the forefront of premium cannabis cultivation and culture. Led by a team of trailblazers, Connected Cannabis Co. has built its reputation on delivering exceptional quality and pushing the boundaries of what cannabis can be. From meticulously designed strains to a mission rooted in excellence, Connected Cannabis Co. isn’t just growing cannabis—they’re elevating the entire industry. Let’s dive into their story and see how they’re setting a new standard for cannabis culture. 00:00 Connected Cannabis beginnings 04:13 Stop at Murphys California 05:31 Connected Culture & Founder Caleb Counts 08:51 Insights on the Florida Market, International Expansion & Legacy 12:29 Visit to the Moaning Caverns 14:53 Connected Skittles, Cultivation team & facilities 21:23 American River - Rafting trip & Lake 23:35 Connected Genetics and R&D

Anna from CAM – Largest Female Owned & Operated Grow

Grow World

Watch as we take you behind the scenes of the cannabis industry, one thriving business at a time. Today we're diving deep into the heart of Sacramento, California—home to CAM, a cutting-edge cannabis company making waves across the Golden State. Anna from CAM – Largest Female Owned & Operated Grow in the USA. Founded by the visionary Anna Willey, CAM isn’t just growing cannabis—they're growing a community rooted in quality, sustainability, and innovation. From their expertly crafted strains to their passion for education and advocacy, Anna and her team are setting the bar for what the cannabis industry can and should be. So buckle up, light up if that's your vibe, and join us as we explore what makes CAM a standout in this ever-evolving world of cannabis. Let’s get growing! 00:00 Intro 05:04 Meet Anna Willey - Cam's Founder & team 08:55 The Standford Mansion State Park 09:35 Diving inside CAM's History & Facilities 13:51 California State Capitol 15:25 CAM's Cultivation team & facilities 19:20 Antelope Sacramento 22:05 CAM's Cultivating Quality at scale

$50M+ High-tech Cannabis Greenhouse in Colombia | Plena Global

Grow World

Grow World Tour of Plena Global's State-of-the-art facility and $50M+ high-tech greenhouses. Plena Global was born in 2017 with a vision to revolutionize healthcare with medical cannabis. Since then, they have put people at the heart of their business and collaborate with partners who share those core values. In 2019, Plena merged with Econnabis, a Colombian company led by innovative entrepreneurs. Together, they assembled a world-class team, drawn from local communities and different parts of the world, to consolidate as a global powerhouse in the supply of medical cannabis. Plena Global is becoming the world’s leading provider of B2B medical cannabis. Plena's vertically integrated operation ensures that quality and compliance are paramount at every stage of the process. Plena Global’s holistic approach to producing high quality medical grade cannabis is achieved through a superior level of expertise and care, implemented at all levels of our operation to ensure the highest quality product for our customers. To learn more about Plena Global you can visit their website: [https://www.plena-global.com/](https://www.plena-global.com/)   00:00 Intro 05:29 Background of Plena Global 06:20 Meet Mauricio Kraus of Plena Global 07:30 Growing Cannabis in Bogota 09:00 Cannabis Evolves in Colombia 10:00 Exploring in Bogota Colombia 12:00 Plena Global's High-tech Facility 12:47 Tour Plena's High-tech Greenhouses 16:36 Meet with Neo and Loreina 18:23 Casa Maria, Cannabis Consumption in Colombia 21:00 Cannabis Community In Bogota 23:00 Dolly Llamma 23:32 Ascending to Summit of Monserrate 25:50 Meet Alejandro of Plena Global 30:08 Outro  

Colombia, Largest Cannabis Market in the World? - Feat. Mauricio Krauz

Grow World

Exclusive Interview with Mauricio Krauz: A Colombian native bringing high quality cannabis cultivation and extraction to life in his home country.🇨🇴 In this episode, we delve into Mauricio's fascinating journey: From the Music to Cannabis: learn how Mauricio's music career led him to the right contact for success in the cannabis industry. 🇨🇴 Laws and Regulations Colombia: Explore the challenges faced by cultivators in Colombia, the cultural shifts, and the rapidly evolving cannabis industry in Latin America. 🌿 Largest Cannabis Market in the World?: See first hand how Colombia is shaping up to become one of the largest cannabis markets in the world. 🚀 Crossing Borders: Mauricio explains the process behind cultivating and exporting Cannabis flower and other products to other countries around the globe. Whether you're a cannabis enthusiast, an aspiring grower, or simply curious about the industry, this episode is packed with valuable knowledge, personal stories, and professional insights. Don’t miss out on this captivating conversation with one of the leading figures in the cannabis world. 00:00 Welcome to the Grow World Podcast 00:50 Grow World Community 01:30 Valoya Lighting Trial 02:32 Growlink Trial 02:50 Kaya Coco Coir Trial 03:10 United Nutrients Trial 04:18 Mauricio's Background 07:00 Barcelona Social Clubs 08:18 Learning the Business side of Cannabis 09:33 Pioneering the emerging Colombian market 10:39 Colombian Adult Use Legalization 13:52 Getting Started in Colombia 16:30 Exporting Cannabis Flower from Colombia 1 18:48 Colombia's Logistics 20:35 Producing Cannabis at Large Scale in Colombia 21:05 Investing in High-tech Greenhouses 24:46 Pivoting to Export Flower from Colombia 27:30 Colombia to become Global Cannabis Powerhouse 28:32 Role of the US in Global Cannabis Markets 29:27 Cannabis Regulation / Quality Standards 32:57 Government Oversite in Colombia 34:50 Hard to find Investors for Colombian Cannabis 35:22 Differences between GMP and Non-GMP 38:31 The "Global" Cannabis Market