Showing 11 matching videos
Inside Natura’s $100M Engine for Brand Growth
Grow World
This video is an educational documentary about legal cannabis cultivation practices. It does not promote or sell any products. We cover agricultural methods, business insights, and industry challenges in legal markets. In this episode, we take you behind the scenes of Natura Life Sciences—one of the most advanced legal cannabis cultivation and production facilities in the industry. Join us for an exclusive garden tour as we walk through their cutting-edge grow rooms, explore their post-harvest operations, and meet the passionate managing, production, and innovation team behind the scenes. From genetics to finished product, discover how Natura is setting new standards in quality, efficiency, and innovation. Whether you're a grower, investor, or industry enthusiast, this is one tour you don’t want to miss. 00:00 Intro 04:08 Fanny Anns Saloon, meal and Sightseeing Sacramento 08:43 Josh Schmidt & Natura's Garden Tour 13:09 Joe VP of cultivation at Natura & Garden Tour 15:49 River Bend Park 17:17 Heather Norris Director of R&D at Natura 19:17 Craig Powell COO at Natura 20:45 Sacramento River Cruise & River Fox Train 24:44 Natura's facility Summary
Josh Schmidt: Inside the Mind of Natura’s VP of Biz Dev
Grow World
In this candid conversation, we sit down with Josh Schmidt, VP of Business Development at Natura Life Sciences, to explore his personal journey with cannabis—from his earliest encounters to the pivotal role it’s played in shaping his career. Josh pulls back the curtain on the misconceptions he’s battled, the innovations that excite him, and the lessons he’s learned while helping to build one of the most dynamic companies in the plant-based wellness space. Tune in for an honest look at how passion, persistence, and a belief in the transformative power of cannabis have guided Josh from curious enthusiast to industry leader. 00:00 Introduction & Cultural Inspiration 00:47 Building an Always-Evolving Brand 01:38 Inside the Grow World Community 02:19 Partner Spotlight & Industry Collaboration 03:18 Building a Loyal Community (“Street Team”) 04:23 The Power of Networking & Connection 05:15 Old-School Hospitality Meets Modern Business 06:27 From Rolodex to Digital Relationships 06:45 A Life of Travel & Global Perspective 07:41 First Cultural Influences & Early Experiences 09:14 Travel Before the Internet Era 10:34 Why Travel Is the Best Education 11:29 Finding Yourself Through New Environments 12:20 Learning Language & Cultural Respect 13:41 The Importance of Communication & Belonging 14:44 Discovering Thailand 16:35 First Impressions That Changed Everything 17:30 Why Thailand Feels Different 18:24 Global Markets & Rapid Growth 20:34 Building a Culturally Inspired Brand 22:08 Turning Ideas Into Real Products 23:35 Nostalgia, Packaging & Consumer Experience 26:03 Sharing Culture Through Products 26:39 Building a House of Brands 28:07 Why Owning Your Brand Matters 29:40 Inspiration from Collectibles & Culture 31:07 Constant Innovation & Product Evolution 33:50 Expanding Into New Brand Concepts 36:10 Traditional Knowledge Meets Modern Products 37:53 Market Trends & Consumer Preferences 39:57 Strength vs. Experience in Products 41:25 Building for Global Standards 42:23 The Vision for Global Expansion 44:40 Emerging International Markets 45:46 Cultural History & Global Shifts 47:06 Import vs Export Economies 49:33 Lessons from Global Trade (Coffee, Rice, Sugar) 51:18 Commodities vs Branded Products 53:07 Distribution Challenges Worldwide 55:01 Regulation vs Access Debate 55:59 What a Brand Really Means 56:52 The Future Vision (10-Year Outlook)
The Future of Tissue Culture
Grow World
In this episode, we dive into the world of premium cannabis genetics with Phinest Cannabis and Steri Starts—two companies at the forefront of tissue culture, breeding, and cultivation innovation. Join us as we explore how Phinest is revolutionizing strain development with cutting-edge techniques and how Steri Starts is ensuring clean, pathogen-free plants through advanced tissue culture propagation. We’ll discuss their processes, the impact on the industry, and what sets their genetics apart. Whether you're a cultivator, breeder, or just a fan of top-tier cannabis, this episode is packed with insights you won’t want to miss! 00:00 Intro 03:50 Meet Fred Barnum Phinest CEO & Steri Starts team 07:38 Sacramento Waterfront & Candy 11:08 Inside theTissue Culture Lab 15:40 California Automobile Museum 16:40 Phinest cannabis by Fred Barnum 22:18 New Glory Craft Brewery & Sergio Picasso 25:45 Farmers Market
From Combat to Cannabis, Fighting for Healing (Etienne Fontan)
Grow World
Join us for a powerful conversation with Etienne Fontan, a veteran who shares his journey with cannabis—from discovering its therapeutic potential for Gulf War Syndrome to navigating the risks of using it during a time of prohibition. In this episode, we dive deep into his personal battles, the stigma surrounding medical cannabis, and the resilience it took to advocate for his own health. A raw and eye-opening story of courage, healing, and the fight for access to plant medicine. 00:00 A Life-Changing Moment 00:20 High Risks and Early Struggles 01:18 The Global Grow Community 01:54 Building the Industry From Scratch 03:21 Mentorship and Paying It Forward 04:43 The Beginning of the Journey 07:07 A New Perspective Emerges 07:47 War, Injury, and Aftermath 09:11 Searching for Relief Underground 10:00 A Career Collapses Overnight 12:10 Starting Over With Nothing 13:05 Discovering a Hidden World 16:30 Activism Begins 19:10 Finding Purpose in the Movement 23:13 A Turning Point in History 25:38 Industry Pushback and Resistance 26:29 Building Safe Access Systems 30:15 Ethics vs Profit 32:04 Innovation and Sustainability 35:03 Entering the West Coast Scene 39:31 The Evolution of Retail & Culture 43:06 New Technology Changes Everything 46:07 Scaling Production Underground 48:15 Risk vs Agriculture 51:34 The Need for Testing and Standards 56:34 Science Enters the Industry 59:31 Understanding Product Complexity 01:02:44 Building Ethical Standards 01:04:53 Access and Affordability 01:06:24 Educating Consumers 01:08:24 Giving Back to the Community 01:10:57 A Mission Beyond Business
Cannabis Titans: James Loud & Arjan Roskam
Grow World
In this powerhouse episode, we bring together two of the most influential figures in the cannabis industry—James Loud and Arjan Roskam—for an insightful conversation about genetics, breeding, and the future of cannabis worldwide. James Loud, a renowned breeder and cannabis innovator, shares his deep knowledge of plant science, strain development, and the ever-evolving landscape of genetics. Joining him is Arjan Roskam, the legendary "King of Cannabis" and founder of Green House Seed Co., who has spent decades traveling the globe in search of the rarest and most potent landrace strains. Together, they discuss their journeys in the industry, the challenges of maintaining genetic diversity, the science behind elite breeding, and the global impact of legalization. Whether you're a cultivator, a connoisseur, or just passionate about cannabis, this episode is packed with history, insight, and expert perspectives. 00:00 Introduction 00:35 Meet the Guests & Background 01:14 Global Expansion Strategy 02:25 Why Asia Became the Focus 04:13 Climate & Production Advantages 05:10 Large-Scale Production & Selection 06:40 Indoor vs Outdoor Methods 08:13 Market Trends & Consumer Preferences 10:13 Organic vs Industrial Production Debate 11:15 Challenges Building in New Markets 12:27 Retail Strategy & Brand Expansion 14:09 Consumer Behavior & Tourism Impact 15:20 Entering European Markets 16:31 Production & Infrastructure Scaling 18:21 U.S. Market Perspective 20:25 Farm-to-Table Business Model 22:48 Future Expansion Plans 24:28 Global Impact & Emerging Markets 26:38 Building Sustainable Business Models 29:26 Competing in Saturated Markets 30:49 Maintaining Quality at Scale 33:01 Innovation & Production Techniques 34:26 Why Production Location Matters 36:07 Quality vs Marketing Trends 37:49 Consumer Education & Market Evolution 40:25 Financial Pitfalls in Large Corporations 47:48 Advice for New Entrepreneurs 48:22 Closing Thoughts
30 Year Legacy Grower Turned Top Cali Producer
Grow World
Join us for an exclusive garden tour of Friendos' state-of-the-art facilities in Sacramento. With a 30-year legacy that spans from their roots as a white-labeling company to becoming a renowned cannabis brand, Friendo has mastered the art of cultivation. We take you behind the scenes to explore their innovative setups, refined techniques, and the meticulous care that goes into every plant. Discover how their commitment to quality and sustainability has shaped their journey in the heart of California. 00:00 Intro 04:12 Meet Friendos Founders and History 08:16 Sacramento Waterfront & Rail Road Museum 11:14 Meet Steve Squaglia & Friendos Facilities 14:34 Friendos Production and Products 17:20 Meet Jason Wade Friendos Head Grower 19:13 Meet Brie the Marketing & Branding head 20:36 Friendo Crew & Vibe 21:30 Dinner by Kevin Vu 25:13 Gunther's Ice cream
Scaling Hydroponic Wholesale Distribution with Terra International
Grow World
This content is intended for educational and informational purposes only. It explores global agriculture, supply chains, and business strategies. It does not promote or encourage any illegal activities. What does it really take to build a global distribution company from the ground up? In this episode of Grow World, we sit down with Matt Caputo, founder of a rapidly scaling international supply company, to break down the real story behind his rise from driving a bus and making one delivery a day… to becoming one of the largest distributors in his category worldwide. This conversation goes far beyond business. We dive into the evolution of modern farming, the importance of loyalty in supply chains, and why education not secrets is the future of this industry. Matt shares powerful insights on: Why starting with the “hardest and lowest-margin” products can unlock massive opportunity How strong relationships with retailers built his entire business The shift from fragmented competition to collaborative ecosystems The future of indoor vs. outdoor production globally How innovation, logistics, and cost efficiency will define the next decade We also explore how global markets are evolving, why transportation costs shape entire industries, and how operators must adapt to survive tightening margins. If you’re building, scaling, or operating in agriculture, this episode is a masterclass in strategy, resilience, and long-term thinking. 00:00 Starting From Nothing 01:22 The Grow World Ecosystem 03:07 Meet Matthew Kabuto 05:42 Building Through Community & Loyalty 08:13 The Early Hustle (Two Jobs) 11:03 Start at the Bottom Strategy 13:49 Scaling with a Simple Product Mix 17:05 Education vs Old-School Thinking 21:15 Surviving Market Pressure 26:39 Innovation & R&D 30:13 Indoor vs Outdoor: The Future 35:25 Global Market Opportunities 41:27 Logistics & Cost Control 53:00 Loyalty, Relationships & Lessons Learned 67:48 Pivot, Adapt, Execute
Connected Sacramento Tour
Grow World
Get ready to explore the inner workings of the cannabis industry, where innovation meets passion. Today, we’re spotlighting on Sacramento, California, home to Connected Cannabis Co., a brand at the forefront of premium cannabis cultivation and culture. Led by a team of trailblazers, Connected Cannabis Co. has built its reputation on delivering exceptional quality and pushing the boundaries of what cannabis can be. From meticulously designed strains to a mission rooted in excellence, Connected Cannabis Co. isn’t just growing cannabis—they’re elevating the entire industry. Let’s dive into their story and see how they’re setting a new standard for cannabis culture. 00:00 Connected Cannabis beginnings 04:13 Stop at Murphys California 05:31 Connected Culture & Founder Caleb Counts 08:51 Insights on the Florida Market, International Expansion & Legacy 12:29 Visit to the Moaning Caverns 14:53 Connected Skittles, Cultivation team & facilities 21:23 American River - Rafting trip & Lake 23:35 Connected Genetics and R&D
James Loud – Breeder, Author, Chef
Grow World
In this episode, we’re joined by James Loud, a trailblazer in the cannabis community and one of the most recognizable voices in cultivation, genetics, and innovation. James brings his passion, deep expertise, and forward-thinking mindset to the table as we explore his journey, from the origins of his career to becoming a renowned industry influencer. Tune in to hear James share insights on breeding genetics, building an authentic brand, and the future of cannabis culture. 00:00 Intro 02:45 James Loud Operations & Brands 04:19 AB testing at James Loud facilities 10:55 James Loud history 15:10 The future, international & local markets 21:10 James Loud Legacy 26:24 Genetics in different climates 29:40 Trends Discoveries
Anna from CAM – Largest Female Owned & Operated Grow
Grow World
Watch as we take you behind the scenes of the cannabis industry, one thriving business at a time. Today we're diving deep into the heart of Sacramento, California—home to CAM, a cutting-edge cannabis company making waves across the Golden State. Anna from CAM – Largest Female Owned & Operated Grow in the USA. Founded by the visionary Anna Willey, CAM isn’t just growing cannabis—they're growing a community rooted in quality, sustainability, and innovation. From their expertly crafted strains to their passion for education and advocacy, Anna and her team are setting the bar for what the cannabis industry can and should be. So buckle up, light up if that's your vibe, and join us as we explore what makes CAM a standout in this ever-evolving world of cannabis. Let’s get growing! 00:00 Intro 05:04 Meet Anna Willey - Cam's Founder & team 08:55 The Standford Mansion State Park 09:35 Diving inside CAM's History & Facilities 13:51 California State Capitol 15:25 CAM's Cultivation team & facilities 19:20 Antelope Sacramento 22:05 CAM's Cultivating Quality at scale
From Sacramento Growers to International Markets
Grow World
In this episode, Kevin Vu, founder of Indoor Sun Hydro and partner at Faven Lighting, shares his insights on how the Sacramento and worldwide cannabis industry is moving forward. Listen to an industry leader's thoughts on international markets, where to expand and why, what quality cannabis means for exporting countries, and of course, what is the role of California - Sacramento on all of these. Come listen and get some advice from Kevin Vu who once started on a little shop and now owns several hydro stores in the US and is thinking about expanding internationally! 00:00 Intro 03:36 How Kevin got to Sacramento and family history 07:39 Kevin Empire starting with Indoor Sun Hydro 10:10 Learning from many mistakes 12:01 Success by making our customers better 14:09 Under canopy lights and Faven as biggest developments 17:11 Increasing quality is what matters, not only yield 17:45 Price change 19:56 Kevins 4 stores 22:14 Future expansion for Indoor sun Hydro 23:18 Mexican market 25:27 Nothing will stop the industry from rolling - demand is there 26:10 Future of the global markets 28:53 Exportation: cannabis doesn't get better over time 31:55 Colombian Market and How They Can Benefit from California's Experience 35:12 What does the future look like for the cannabis industry 45:00 Industry trends and models. Vertical Integration or specialization? 55:16 Domestic market vs Export 59:00 German Production needs and market 1:01:55 The magic behind California growers 1:05:52 Scaling up 1:10:29 Kevins Legacy